Where Are All The Training Decision-Makers Hiding? by Jae-ann Rock
Like most professionals marketing and selling to Corporate Training and HR, you may have found it difficult to find the exact decision-makers you need to target. Why? Because most large list providers use AI (Artificial Intelligence) to comb the internet, building a massive database of contacts from other online sources. But – there is one problem with this approach – and it is a BIG ONE. Often, the real decision-makers you need are hiding behind obscure or non-descriptive titles. AI does NOT have the ability to drill into this information any further, and can only provide you...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock
When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...
Read MoreSobering Sales Statistics & Foolproof Remedies by Jae-ann Rock & Pat Ryan
Did you know? In a 2019 survey by sales strategist Marc Wayshak, the salespeople surveyed reported: 66.7% had reached out to fewer than 250 prospects in the past year Only 15% reached out to more than 1,000 prospects in that time period 54% said it is “harder” or “much harder” to get in front of prospects than five years ago Those are some sobering statistics. What does this mean for your business? Your salespeople must reach out to MORE prospects than ever – just to get the SAME results. Your salespeople are probably not getting in front of ENOUGH prospects to meet their goals. Your...
Read MoreThe One Thing You KNOW You Need to Do…But Still Haven’t Done by Pat Ryan
After more than 20 years working with companies marketing to the e-learning, corporate training, and HR industries, we have developed a wealth of knowledge about marketing and selling to these markets. Specializing in this narrow niche has given us the rare opportunity to see into the many challenges experienced by a wide variety of companies marketing to this industry. Some problems end up being unique to one company and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again. ALL companies have...
Read MoreThe Secret to Successfully Marketing to Corporate Training & HR by Pat Ryan & Jae-ann Rock
While there are many ways companies attempt to market and sell to Corporate Training and HR decision makers, not all are successful. For example, many companies attend industry trade shows, only to get lost in the chaotic shuffle of dozens of vendors on the show floor. So, what is the one secret you can leverage to successfully market to Corporate Training and HR? Stop guessing! We have taken all of the guesswork out of this for you. You see, we’ve specialized in this industry for 20 years now – and we know what works. Working with Mentor Tech Group provides you access to all of that...
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