Principles of Success

What WORKS when Marketing to Corporate Training & HR? by Jae-ann Rock

Posted on Sep 17, 2018 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

After almost 20 years in this industry, we know a thing or two about what works when marketing to Corporate Training and HR. As a matter of fact, working with our clients has provided us with some incredible insights regarding the secret to sales and marketing success in this industry. This week, we are excited to reveal the secrets behind how Acumen Learning leveraged the MTG database to yield some incredible results!  Using a multi-faceted marketing approach, in their six years using the MTG database, Acumen has achieved the following results:   Invoiced more than 21 times the cost of the...

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Decision Making Tips: 4 Steps to Success by Jae-ann Rock

Posted on Aug 5, 2018 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Did you know that your ability to make decisions may determine your success in life? The NUMBER ONE reason for not accomplishing success in life is indecision and procrastination.   But, how do successful leaders avoid common decision traps of “analysis paralysis,” or fear of making the WRONG decision which can result in NO decision at all? Personal success author and guru, Napoleon Hill, had a lot to say about decision-making and considered it one of the primary keys to success.  Through his research of the most successful people of his day, Hill determined decision-making is a critical...

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6 HUGE Mistakes that Will Kill Your Sales Pipeline by Jae-ann Rock

Posted on May 30, 2018 in Blog, Principles of Success, Training and HR

Companies marketing and selling to Corporate Training & HR often make several critical mistakes causing: A weak sales pipeline Anemic revenue numbers Turnover of high powered sales reps You are likely making at least one of these mistakes. Choosing to ignore them or assuming you have them mastered can lead to even bigger problems down the line.  As a matter of fact, if left unaddressed, these six mistakes can slowly kill your business. Below, we will tackle each mistake and provide recommended solutions to prevent you from falling into these pipeline-killing traps.  1.) Forcing your...

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7 Tips to Trade Show Success by Aleshia Humphries

Posted on Apr 30, 2018 in Blog, Principles of Success, Training and HR

Exhibiting at trade shows can be an incredibly effective promotional tool, or it can be a complete waste of time and money. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall trade show ROI. Of course, in a world of websites, emails, and voicemails, trade shows offer a unique opportunity to build relationships with face-to-face contact.  Despite the advantages of this in-person connection,...

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Marketing Success Secrets (an MTG Client Interview)

Posted on Apr 19, 2018 in Blog, Principles of Success, Training and HR

For more than 19+ years Mentor Tech Group has served companies marketing/selling to Corporate Training & HR. The most common challenges we hear over and over again are: Lack of sales traction with stale, outdated in-house lists The desperate need for fresh leads – Quality Decision Makers in Training & HR The ongoing search for proven ways to produce measurable marketing results Sound familiar? Well, one company’s secrets to resolve these issues are being revealed…maybe you can benefit from learning about their success story. Recently, Jim Ayers, founder of Team Building...

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The Secret to a Highly Effective Prospecting Effort by Pat Ryan

Posted on Feb 6, 2018 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

It’s not news to say that everyone wants better results from their prospecting efforts.  But, HOW do we make it happen? Ask yourself: How will we meet our corporate sales goals this year? Are we talking to enough targeted prospects on a weekly or monthly basis? How can I increase results from my team’s prospecting efforts? Your sales reps are already working hard – making calls, writing proposals, and sending follow up emails to move leads through the sales pipeline.  But…do they have sufficient time for prospecting? I’m sure many of you have read “The 7 Habits of Highly Effective People” by...

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