Principles of Success

5 Ways to Nurture your “Not Now” Prospects by Jae-ann Rock

Posted on Jun 8, 2020 in Blog, Principles of Success, Training and HR

You’ve worked hard to turn a number of leads into a pipeline of qualified prospects…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now”? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. As a matter of fact, data has shown it takes an average of seven impressions before a prospect will remember your company. But, it’s not just the number of touches that matters…it is also the quality of those touches. What does this mean for those in...

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How to Create Value-Added Marketing Content by Jae-ann Rock

Posted on May 18, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

In our last article, we presented information about emerging marketing trends during the COVID19 pandemic. One key take away from these trends shows an increased appetite for value-added, marketing style content, versus “salesy” content. So this week, we thought it would be helpful to dive deeper into the topic of value-added content while answering commonly asked questions: How do we create engaging, value-added content? How do we promote our content to the right target audience in our industry? How do we leverage email marketing while minimizing our email opt-outs? The key to...

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Emerging B2B Marketing Trends [during COVID19] by Jae-ann Rock

Posted on May 1, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

There are important marketing trends emerging as businesses learn to adapt during this age of COVID19. We’ve gathered some of the latest research regarding marketing opportunities and pitfalls with recommendations for how you might best adapt to these ongoing changes.  We encourage you to use this information to be PROACTIVE in formulating more effective and appropriate marketing plans during these tumultuous times. And remember, if we can help in any way, please contact us. We’re here to assist in your Corporate Training, e-Learning & HR outreach as you work hard to keep the wheels of...

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You Reap What You Sow (with video message from Pat Ryan)

Posted on Apr 13, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

During these uncertain times, with many conferences and in-person meetings being canceled due to COVID-19, Mentor Tech Group stands committed to helping you stay on track in your sales outreach efforts. To that end, we know you still need to market to Corporate Training, e-Learning and HR decision-makers. That’s why we’ve put together the following video message with helpful tips to keep your sales funnel flowing during challenging times.  Please click here for Pat Ryan’s new video message The RIGHT marketing efforts NOW will yield sales results in 6-12 months, when business gets back on...

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A Message & Offer from Our President (video message from Pat Ryan)

Posted on Apr 10, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

As we move through these trying times, we at Mentor Tech Group stand committed to helping you stay on track in your sales outreach efforts. Rest assured, the MTG team is still hard at work, diligently updating our database of more than 40,000 decision-makers in Corporate Training, e-Learning and HR.   Please click here for my video message to learn more.   Meanwhile, let us know how we can help you. To schedule a 15-minute complimentary marketing best practices call, click here or call us at (651) 457-8600, Ext. 1. We stand ready to help, whenever you need us… Stay healthy,...

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5 Tips to Increase Sales Productivity TODAY by Jae-ann Rock

Posted on Mar 17, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

We all know there is a vast difference between being productive and being “busy.” The Merriam-Webster dictionary defines busywork as “work that usually appears productive or of intrinsic value but actually only keeps one occupied.” Stated another way, busywork can refer to activity that is “undertaken to pass time and stay busy but in and of itself has no actual value.” Now, more than ever, it is critical to reduce or eliminate such busy work, particularly for your well-paid professional sales staff.  Left unaddressed, busy work can quickly erode sales and company...

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