Principles of Success

6 HUGE Mistakes that Will Kill Your Sales Pipeline by Jae-ann Rock

Posted on May 30, 2018 in Blog, Principles of Success, Training and HR

Companies marketing and selling to Corporate Training & HR often make several critical mistakes causing: A weak sales pipeline Anemic revenue numbers Turnover of high powered sales reps You are likely making at least one of these mistakes. Choosing to ignore them or assuming you have them mastered can lead to even bigger problems down the line.  As a matter of fact, if left unaddressed, these six mistakes can slowly kill your business. Below, we will tackle each mistake and provide recommended solutions to prevent you from falling into these pipeline-killing traps.  1.) Forcing your...

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7 Tips to Trade Show Success by Aleshia Humphries

Posted on Apr 30, 2018 in Blog, Principles of Success, Training and HR

Exhibiting at trade shows can be an incredibly effective promotional tool, or it can be a complete waste of time and money. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall trade show ROI. Of course, in a world of websites, emails, and voicemails, trade shows offer a unique opportunity to build relationships with face-to-face contact.  Despite the advantages of this in-person connection,...

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Marketing Success Secrets (an MTG Client Interview)

Posted on Apr 19, 2018 in Blog, Principles of Success, Training and HR

For more than 19+ years Mentor Tech Group has served companies marketing/selling to Corporate Training & HR. The most common challenges we hear over and over again are: Lack of sales traction with stale, outdated in-house lists The desperate need for fresh leads – Quality Decision Makers in Training & HR The ongoing search for proven ways to produce measurable marketing results Sound familiar? Well, one company’s secrets to resolve these issues are being revealed…maybe you can benefit from learning about their success story. Recently, Jim Ayers, founder of Team Building...

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The Secret to a Highly Effective Prospecting Effort by Pat Ryan

Posted on Feb 6, 2018 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

It’s not news to say that everyone wants better results from their prospecting efforts.  But, HOW do we make it happen? Ask yourself: How will we meet our corporate sales goals this year? Are we talking to enough targeted prospects on a weekly or monthly basis? How can I increase results from my team’s prospecting efforts? Your sales reps are already working hard – making calls, writing proposals, and sending follow up emails to move leads through the sales pipeline.  But…do they have sufficient time for prospecting? I’m sure many of you have read “The 7 Habits of Highly Effective People” by...

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Four Steps to Boost Sales Persistence by Jae-ann Rock

Posted on Jun 13, 2017 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

LACK OF PERSISTENCE is one of the most common causes of failure in business and in sales. But, the good news is, persistence is a state of mind which can be cultivated, developed and grown. One of the original personal success gurus, Napoleon Hill, believed that despite unexpected setbacks in life, the one thing that you can always control is “your mind and your attitude.” This is great news – IF you put it to use! “Without persistence, you will be defeated.  With persistence, you will win.” – Napoleon Hill .  The truth is, most people lack persistence. People often quit when faced with...

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Top 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock

Posted on May 9, 2017 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...

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