Principles of Success

Is Your Aging In-House Database Killing Your Business? by Jae-ann Rock

Posted on Jun 14, 2019 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Aging data in your B2B marketing database is a serious issue that can slowly KILL your business. It can be costly to address, but even MORE costly to IGNORE. Data ages at an alarming rate. The truth is ALL data is fluid, constantly changing.  Why? Because people change jobs, they move, retire, change industries, and (unfortunately) they die. People today are moving around much more than you might think. In the US, people change jobs an average of once every 4.2 years. (Bureau of Labor Statistics 2018) Millennials change jobs every 2.8 years! (Dept. of Labor 2018) The average tenure at Google...

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Where Are All The Training Decision-Makers Hiding? by Jae-ann Rock

Posted on Jun 3, 2019 in Blog, Principles of Success, Training and HR

Like most professionals marketing and selling to Corporate Training and HR, you may have found it difficult to find the exact decision-makers you need to target. Why? Because most large list providers use AI (Artificial Intelligence) to comb the internet, building a massive database of contacts from other online sources. But – there is one problem with this approach – and it is a BIG ONE. Often, the real decision-makers you need are hiding behind obscure or non-descriptive titles. AI does NOT have the ability to drill into this information any further, and can only provide you...

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A, B, Cs to Qualifying your ATD Leads

Posted on May 2, 2019 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

The ATD Annual Conference is just a week away and we are super excited to help you achieve the best ROI possible. Below are a few helpful tips to quickly and easily Sort and Qualify your trade show leads to streamline your success.    Make quick notes while on the show floor regarding any prospect conversations you’ve had. Periodically take a break to refresh. Stop by the Exhibitor Lounge* (sponsored by Mentor Tech Group) for complimentary coffee, tea and water. While on break, quickly categorize your show leads into hot, warm and cold categories. Designating each A, B, C will do by...

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7 Tips to ATD Trade Show Success {a Checklist} by Aleshia Humphries

Posted on May 2, 2019 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Exhibiting at trade shows can be an incredibly effective promotional tool if done right. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall ATD trade show ROI. Of course, in a world of websites, emails, and voice mails, the ATD trade show offers a unique opportunity to build relationships with face-to-face contact. Of course, the number one goal of exhibiting at ATD is to increase the...

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Top 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock

Posted on Apr 16, 2019 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...

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The Secret to Successfully Marketing to Corporate Training & HR by Pat Ryan & Jae-ann Rock

Posted on Mar 4, 2019 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

While there are many ways companies attempt to market and sell to Corporate Training and HR decision makers, not all are successful. For example, many companies attend industry trade shows, only to get lost in the chaotic shuffle of dozens of vendors on the show floor. So, what is the one secret you can leverage to successfully market to Corporate Training and HR? Stop guessing! We have taken all of the guesswork out of this for you. You see, we’ve specialized in this industry for 20 years now – and we know what works. Working with Mentor Tech Group provides you access to all of that...

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