Principles of Success

7 Tips to Trade Show Success by Aleshia Humphries

Posted on Sep 5, 2017 in Blog, Principles of Success, Training and HR

Exhibiting at trade shows can be an incredibly effective promotional tool, or it can be a complete waste of time and money. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall trade show ROI. Of course, in a world of websites, emails, and voice mails, trade shows offer a unique opportunity to build relationships with face-to-face contact.  Despite the advantages of this in-person connection,...

Read More

Four Steps to Boost Sales Persistence by Jae-ann Rock

Posted on Jun 13, 2017 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

LACK OF PERSISTENCE is one of the most common causes of failure in business and in sales. But, the good news is, persistence is a state of mind which can be cultivated, developed and grown. One of the original personal success gurus, Napoleon Hill, believed that despite unexpected setbacks in life, the one thing that you can always control is “your mind and your attitude.” This is great news – IF you put it to use! “Without persistence, you will be defeated.  With persistence, you will win.” – Napoleon Hill .  The truth is, most people lack persistence. People often quit when faced with...

Read More

Top 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock

Posted on May 9, 2017 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...

Read More

Five Ways to Nurture your “Not Now” Prospects by Jae-ann Rock

Posted on Jan 10, 2017 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

You’ve worked hard to develop a pipeline of qualified leads…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now” without becoming a pest? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. As a matter of fact, data has shown it takes an average of seven impressions before a prospect will remember your company. But, it’s not just the number of touches that matters…it is also the quality of those touches. What does this mean for those in...

Read More

The Secret to Highly Effective Prospecting by Pat Ryan

Posted on Nov 29, 2016 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

It’s not news to say that everyone wants better results from their prospecting efforts.  But, HOW do we make it  happen? How will you meet your corporate sales goals this year? Are you talking to enough targeted prospects on a weekly or monthly basis? How can you increase results from your team’s prospecting efforts? Your sales reps are already working hard – making calls, writing proposals, and sending follow up emails to move leads through the sales pipeline.  But…do they have sufficient time for prospecting? In “The 7 Habits of Highly Effective People,” Steven R. Covey presents...

Read More

Two Things Professional Sales People Need Most by Jae-ann Rock

Posted on Nov 8, 2016 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Two foundational elements are crucial to the success of sales, without which, most sales organizations will suffer from: A weak sales pipeline Anemic revenue numbers Turnover of high powered sales reps Odds are likely that you’re making at least one of these mistakes, but choosing to ignore them or assuming you have them mastered is a HUGE mistake. Here’s the good news… You can easily fix the problem, IF you know what it is… So, what are these two critical elements to the success of sales? Do you have ENOUGH LEADS? The first question is simply this: Do you have enough new...

Read More