Where Are All The Training Decision-Makers Hiding? by Jae-ann Rock

Posted on Jun 3, 2019 in Blog, Principles of Success, Training and HR

Like most professionals marketing and selling to Corporate Training and HR, you may have found it difficult to find the exact decision-makers

Do you KNOW where to find the Training & HR decision makers?

you need to target.

Why? Because most large list providers use AI (Artificial Intelligence) to comb the internet, building a massive database of contacts from other online sources. But – there is one problem with this approach – and it is a BIG ONE.

Often, the real decision-makers you need are hiding behind obscure or non-descriptive titles. AI does NOT have the ability to drill into this information any further, and can only provide you with the contact’s title – NOT their area of actual responsibility. And, as we all know, titles are nebulous. People with the same title at 10 different companies can actually be responsible for 10 different things.

And that is exactly where the real value of Mentor Tech Group comes into play…

THE MTG Difference

Since we are engaging in personal conversations with each contact in our database, we have the luxury of being able to focus on a person’s responsibility rather than having to rely strictly on their job title, which does not always tell the whole story.

Consequently, we do not segment by job title, but rather, by the contact’s area of responsibility.  The Mentor Tech Group database is first AND ONLY database segmented by “Job Code.” Each contact in our database is assigned a proprietary “Job Code” based on the contact’s actual area of responsibility.

This is a much more effective way to segment the list, allowing us to give you the EXACT decision-maker contacts you seek!  Just think of the time savings, when your salespeople have a database of the TARGETED contacts they need to talk to!

Remember – these are not just people with certain titles. These are people with certain decision-making JOB RESPONSIBILITIES. How do we know this? Because the MTG database is hand-built via telephone conversation with each contact in our database, ensuring they are someone you’d like to speak with. These are people responsible for:

  1. Spearheading projects, or
  2. Creating new initiatives, or
  3. Controlling the budget, or
  4. Making final decisions

This is a much more useful way to segment the database than by nebulous titles. Segmenting by Job Codes also allows you to perform more accurate targeting, higher response rates, and more qualified leads for your team. this is unique to Mentor Tech Group and means you can choose certain areas of responsibility to customize your list.

We are STILL the only company offering a proprietary Job Code assignment to each contact in our database. Every Job Code is a clearly defined role and responsibility, allowing us to identify the exact targets you want, as determined by their area(s) of influence. What are they truly responsible for? What kind of decisions to they have influence or direct impact on?

Sample MTG Job Codes include:

T – General Training

(Chief Learning Officer, VP Training, Director of Training & Development, Director of Organization Development, VP Education, etc., etc.  There are many different titles within this group.)

About 40% of the total Mentor Tech Group database (over 40,000+ contacts today and growing) is made up of what we call “general” training contacts.

EL – E-learning

J – Safety Training or Compliance

ST – Sales Training

TM – Talent Management VP’s/Directors

R – Recruiting

M – Marketing VP’s/Directors

S – Sales VP’s/Directors

SR – Social Responsibility/Sustainability

IT – General IT (not necessarily involved in training: i.e., CIO, Director of IT, etc.)

H – General HR (not necessarily involved in training: i.e., VP HR, Director HR, etc.)

U – Corporate University

CR – Customer Service Training

EX – External Training (Many different titles: Client Services Training/Product Training/Product Management/Professional Services/Channel Training/Agent Training/Dealer Training/Educational Services/E-Business/E-Commerce contacts)

C – Corporate Communications (not necessarily involved in training: i.e., VP/Director Corp Communications, etc.)

Your salespeople are one of your most valuable assets – so why not give them exactly what they need to SUCCEED? By investing in a Mentor Tech Group database, you will finally KNOW where all the Training Decision-Makers have been hiding. And, what could the results look like?

  • Free up your sales reps’ time so they can spend more time interacting with prospects and customers
  • Increase employee engagement and morale
  • Decrease absenteeism and attrition
  • Increase selling time and sales revenue!

Take proactive steps to help your sales team have amazing success this year!

Invest in a HIGH QUALITY, TARGETED DATABASE of decision makers in Corporate Training and HR! If you sell and market to Corporate Training and HR, MENTOR TECH GROUP IS THE ONLY DATA RESOURCE YOU NEED.

Mentor Tech Group’s database contains top quality information for more than 40,000 decision-maker contacts in Corporate Training, e-Learning, and HR. If you have never used Mentor Tech Group’s market intelligence data, you will be amazed at the accuracy of our database and the quality of our service.  We guarantee it.

See what our clients are saying. Then, to learn more, please contact the MTG Team at (651) 457-8600, Ext 1. You’ll be glad you did!

We are here to serve you… Celebrating 20 years in business 1999 – 2019!

The Mentor Tech Group Team at ATD 2019 – from Left: Brian, Pat, Aleshia, Jennifer, Alison & Wayne


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