Training and HR

The Top 10 DON’Ts of Email Marketing: Avoid Costly Mistakes

Posted on Jun 6, 2024 in Blog, Principles of Success, Training and HR

In our last article, we reviewed the top 10 email marketing “do’s” to get the most out of your email marketing efforts. Email marketing offers tremendous potential for business growth, but it’s a double-edged sword. While it can drive engagement and sales, missteps can undermine your efforts and harm your brand’s reputation. So – to ensure your emails resonate with your audience and drive results, here are the critical “don’ts” to avoid at all costs: Don’t Source Your List from Just Any List Source: While both organic growth and purchased lists have...

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The Top 10 DO’s of Email Marketing That Drive Results

Posted on May 22, 2024 in Blog, Training and HR

Email marketing is still one of the best ways to reach customers online. If you do it right, it can help your business grow tremendously. It’s a great strategy for finding new leads, getting more sales, building a loyal following, bringing people to your website, and keeping in touch with your customers over time. To make the most out of email marketing, here are the top 10 things to do that can help drive real results: Choose Your Email List Source Carefully: While growing your email list organically is a great strategy, sometimes you need a boost to reach a wider audience. In those...

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Trade Show Success: 3 Secrets to Skyrocket Your ROI

Posted on May 7, 2024 in Blog, Principles of Success, Training and HR

Understanding the Corporate Training & HR Landscape We work closely with corporate training and HR professionals, providing us with a deep understanding of their unique challenges and priorities. One persistent issue is maximizing return on investment (ROI) when participating in trade shows. While major overhauls might seem tempting, often it’s mastering the fundamentals that leads to the most significant results. Let’s delve into three proven strategies to elevate your trade show success: 1. Pre-Show Outreach: The Proactive Advantage Shift from a passive mindset to a...

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3 Reasons Your Emails Aren’t Getting Noticed

Posted on Apr 10, 2024 in Blog, Principles of Success, Training and HR

How can you boost your email marketing results to reach the right people? We have some tips for you… Is your email marketing falling flat? If so, it might be time to refine your target audience. After all, email marketing done right still works as is proven by the following stats: 64% of B2B marketers consider email the most impactful channel in their multichannel strategy (Backlinko, 2024). 73% of B2B email marketers use email newsletters as part of their content marketing strategy (Content Marketing Institute, 2024) 65% of B2B buyers say emails nurture them through the buying journey...

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How to Build a Comprehensive Prospect Profile (Part 2 of 2) by Pat Ryan

Posted on Mar 27, 2024 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

In our previous blog post, we explored the importance of gathering information from prospects to better serve them in your sales efforts. Today, we will delve deeper into Question Guidelines designed to help you build comprehensive prospect profiles and improve your sales results. You can transform simple data points into actionable insights about your potential customers by asking the right questions. Turning Contacts into Prospects: Using these probing questions is an effective way to unlock valuable information and understand your prospect’s situation. Remember, these questions are...

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How to Build a Comprehensive Prospect Profile (Part 1 of 2)

Posted on Mar 11, 2024 in Blog, Meeting/Event Planning, Training and HR

In today’s competitive landscape, gathering detailed information about potential customers remains essential for successful sales conversations. Building comprehensive prospect profiles allows you to understand their needs, challenges, and motivations so that you can tailor your approach and increase engagement and sales results! The Importance of Information Gathering Taking the time to gather information about potential customers provides several benefits: Identifies qualified leads: By understanding their specific needs and challenges, you can focus your efforts on leads with a...

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