Training and HR

5 Effective Ways to Nurture Prospects by Jae-ann Rock

Posted on Nov 9, 2021 in Blog, Meeting/Event Planning, Training and HR

You’ve worked hard to turn a number of leads into a pipeline of qualified prospects…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now”? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. Data has shown it takes an average of seven impressions before a prospect will remember your company. But, the quality of those touches matters greatly. What does this mean for those in marketing and sales? At a minimum: You must remain in front of your...

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What Works in Email Marketing – 3 Quick Tips by Jae-ann Rock

Posted on Oct 27, 2021 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Let’s look at three things you can do right away to begin improving your email campaign results. Whether you are an email marketing “beginner” or if you’ve been doing email marketing for a while, these tips are for YOU.  Did you know?  Today, according to Litmus, more than 30% of B2B marketers say email newsletters are still the best way to nurture leads, and 4 out of 5 marketers said they’d rather give up social media than email marketing. In the end, email marketing still works – IF DONE CORRECTLY.  There are many tips we can provide about what works in email marketing – but...

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Five Steps to Build a Healthy Sales Pipeline by Jae-ann Rock

Posted on Oct 11, 2021 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Building a healthy sales pipeline is critical if you want to attain your revenue goals 3, 6, or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? Start with ENOUGH Leads We all know that sales is a “numbers game.” To develop a healthy sales pipeline, you MUST start with enough leads to process through your marketing and sales engine. After all, only a portion will become “qualified leads,” and of those, only a fraction will be ready to buy now. So – it is PARAMOUNT that you add ENOUGH targeted leads into the top of your...

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5 Ways to Ignite Your Q3 Sales Numbers

Posted on Sep 24, 2021 in Blog, Principles of Success, Training and HR

5 Ways to Ignite Your Q3 Sales Numbers

Can you believe it’s already the end of September? Where did the summer go? The push is on to ramp up marketing and sales efforts to hit those 2021 revenue goals!   So, how will you make the most of the next several months to develop and close business before the end of the year?  We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! The following five tips can help you rev up your sales and marketing results – especially when selling to Corporate Training & HR!...

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Leveraging Account-Based Marketing when Selling to Training & HR

Posted on Sep 14, 2021 in Blog, Meeting/Event Planning, Training and HR, Uncategorized

Leveraging Account-Based Marketing when Selling to Training & HR

If you’re not yet using Account-Based Marketing in your B2B outreach, it is certainly worth investigating… As a matter of fact, ABM can have a huge positive impact on your company’s bottom line as evidenced by the following.  Companies using an ABM strategy have reported the following: 91% increased their average deal size, and 25% of respondents saw increases of > 50% revenue per deal (Source: SiriusDecisions)87% report that ABM outperforms every other marketing investment (Source: ITSMA)Their average annual contract value increased by > 170% (Source: ABM Leadership Alliance) Account-Based...

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Is Aging In-House Database Killing Your Sales Pipeline?

Posted on Aug 20, 2021 in Blog, Meeting/Event Planning, Training and HR

Is Aging In-House Database Killing Your Sales Pipeline?

Aging data in your B2B marketing database is a serious issue that can KILL your business. Stale data can be costly to address, but even MORE costly to IGNORE. Stale data can kill your business. Data ages at an alarming rate as people change jobs, move, retire, and change industries. DID YOU KNOW? In the US, people change jobs an average of once every 4 years. (Bureau of Labor Statistics)A May 2021 Forbes article states: ‘…1 in 4 workers is preparing to look for opportunities with a new employer once the pandemic threat has subsided.”“And more than 40% of people who responded to...

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