Meeting/Event Planning

How to Avoid the Costly Bad Data Trap by Jae-ann Rock

Posted on Feb 17, 2020 in Blog, Meeting/Event Planning, Training and HR

Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers.  While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success when selling to these markets. Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business. Using “inexpensive” lists with inaccurate information will...

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The Best Training Director List Resource

Posted on Feb 13, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

The Mentor Tech Group marketing list database is highly unique. We thought we’d take a moment to call out a few specific factors that make our Corporate Training and HR marketing list data different from any other list resource available today. Our Marketing Lists are Hand-Built by Real People You see, we are not a list aggregator, and we do not use technology to build our marketing database.  We CALL each company to identify the decision makers and their ACTUAL areas of responsibility. No other company does this.  The Mentor Tech Group marketing list database is custom-built by a team of...

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5 Reasons Trade Show Leads Don’t Pan Out by Aleshia Humphries

Posted on Feb 2, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

I love getting back to the office after a trade show!   Sure, there’s a lot of work to catch up on when you’ve been out of the office for a few days. But if you planned ahead, you’ve allotted yourself some time to follow up on the trade show leads, especially the HOT ones.   You know the ones I’m talking about… “We have an immediate need,” “This is something we’ve been looking for,” “Send me pricing.”  The list goes on and so does the follow-up.   It goes on, and on, and on…. We’ve all felt the disappointment of a longer than normal sales cycle.  It’s frustrating when things don’t happen...

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10 Email Marketing Best Practices by Jae-ann Rock

Posted on Jan 17, 2020 in Blog, Meeting/Event Planning, Training and HR

When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads and nurture them over time Boost sales Build brand loyalty Increase website traffic Based on our experience, we have compiled the following list of email marketing best practices to help you achieve success in 2020! 10 Email Marketing Best Practices to Achieve Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number The ability for the recipient to easily unsubscribe from your email campaigns Remove all unsubscribes and bounces from...

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3 Critical Questions for 2020 Sales Success by Pat Ryan

Posted on Jan 6, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Happy New Year to you! Can you believe it’s 2020? It’s time to reflect, learn, and step boldly into a new decade! As you develop your 2020 sales plans and goals, it’s important to determine what worked well and what didn’t over the last 12 months: What plans and processes helped move your company toward its goals? What needs to be tweaked, modified, or improved upon? What should be SCRAPPED altogether?? And, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. Question #1:...

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5 Ways to Sell More in Less Time By Jae-ann Rock

Posted on Dec 2, 2019 in Blog, Meeting/Event Planning, Training and HR

In any sales environment, time management is a key factor in what sets apart top-performing sales reps from all the rest.  Show me your best sales reps and I’ll show you people who have mastered time management.  But for many, time management can be an ongoing challenge. As a matter of fact, many sales reps spend only 20% of their time actually selling! Sales professionals are pulled in a myriad of directions and must perform many varied tasks, each and every day. This is why it is critical that every sales rep has an organized approach to how they plan their time.  So, let’s dive...

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