Meeting/Event Planning

5 Proven Ways to Sell MORE using the MTG Database (an Interview) by Jae-ann Rock

Posted on Jun 12, 2018 in Blog, Meeting/Event Planning, Training and HR

Marketing and selling to Corporate Training & HR can be a tricky business. We know that selecting the RIGHT marketing database to reach your target market is only half of the battle… The other half is knowing what kind of outreach will yield the best results: How do you best leverage email marketing? What kind of content should you send? How do you strike the right frequency balance when emailing or calling? We have interviewed some of our most successful clients and gathered their insights regarding what works well when marketing and selling to prospects in the MTG database.  This week,...

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5 Steps to Trade Show Success – After the Show by Jae-ann Rock

Posted on May 17, 2018 in Blog, Meeting/Event Planning, Training and HR

You’ve attended a trade show (maybe ATD last week?), met a number of prospects and now it’s time to follow up. So, how can you maximize your trade show ROI? How soon should you follow up? What follow-up approach should you use? Below are five tips to help you get the most out of every qualified conference lead. 5 Steps to Trade Show Success – After the Show Sort and Qualify All Trade Show Leads.  Immediately categorize your show leads into hot, warm and cold categories. Designate each lead as A, B, or C. Create your own “rules” to assign each lead quality. Here are a few suggestions to...

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Finding Prospects – Mailing, Emailing or Calling – Which works BEST? by Pat Ryan

Posted on Apr 30, 2018 in Blog, Meeting/Event Planning, Training and HR

There are many theories about the best way to find prospects. Certainly, large advertising campaigns and trade shows can take up a lot of the marketing budget. But, when you need to reach specifically-targeted individuals on a large-scale basis, it really boils down to three options: Mailing them, Emailing them, or Calling them directly The context of this discussion will be from the frame of reference of a company that targets decision maker contacts in corporate training, HR, or talent management. Mentor Tech Group works exclusively with clients marketing and selling to the corporate...

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5 Insights to Increase Employee Engagement by Jae-ann Rock

Posted on Mar 20, 2018 in Blog, Meeting/Event Planning, Training and HR

Are your employees truly engaged in their work? With only 30% of US workers engaged, it makes great business sense to proactively find ways to better engage your employees. Hundreds of studies have shown that employee engagement directly drives increased corporate profitability and improved employee retention.  And the inverse is also true. According to the Corporate Leadership Council, employees with lower engagement levels are four times more likely to leave their jobs than those who are highly engaged.   Simple fact: disengaged employees are unsatisfied employees. Gallup polls have shown...

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5 Reasons Trade Show Leads Don’t Pan Out by Aleshia Humphries

Posted on Feb 19, 2018 in Blog, Meeting/Event Planning, Training and HR

I love getting back to the office after a trade show!   Sure, there’s a lot of work to catch up on when you’ve been out of the office for a few days. But if you planned ahead, you’ve allotted yourself some time to follow up on the trade show leads, especially the HOT ones.   You know the ones I’m talking about… “We have an immediate need,” “This is something we’ve been looking for,” “Send me pricing.”  The list goes on and so does the follow-up.   It goes on, and on, and on…. We’ve all felt the disappointment of a longer than normal sales cycle.  It’s frustrating when things don’t happen...

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The Secret to a Highly Effective Prospecting Effort by Pat Ryan

Posted on Feb 6, 2018 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

It’s not news to say that everyone wants better results from their prospecting efforts.  But, HOW do we make it happen? Ask yourself: How will we meet our corporate sales goals this year? Are we talking to enough targeted prospects on a weekly or monthly basis? How can I increase results from my team’s prospecting efforts? Your sales reps are already working hard – making calls, writing proposals, and sending follow up emails to move leads through the sales pipeline.  But…do they have sufficient time for prospecting? I’m sure many of you have read “The 7 Habits of Highly Effective People” by...

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