Meeting/Event Planning

Urgent: Required Email Changes to Amplify Your Corporate Training Outreach

Posted on Feb 23, 2024 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

In the fast-evolving realm of corporate training, maintaining effective communication with your audience is paramount. Recent server adjustments by major providers, including Google, Yahoo, GoDaddy, and soon Microsoft, have introduced significant changes affecting email deliverability. For companies like yours offering corporate training solutions, the importance of these modifications cannot be overstated. To safeguard your communication channels and enhance your outreach in the corporate training space, it’s imperative to take immediate action. The implementation of DMARC and DKIM is...

Read More

5 Effective Ways to Nurture Prospects When They Say “Not Now” by Jae-ann Rock

Posted on Feb 6, 2024 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

You’ve meticulously cultivated leads into a promising pipeline, but not everyone’s ready to buy just yet. So, how do you stay top of mind and relevant when prospects say “not now”? Building Trust Takes Time (and Multiple Touches) Today’s prospects need multiple interactions before committing. Studies show it takes an average of 10 impressions for brand recall. But quantity isn’t the only factor; quality interactions are key. Here’s how marketers and salespeople can build trust, staying top of mind until the prospect is READY TO BUY: 1. Regular,...

Read More

Critical Tips to Retain Sales & Marketing People by Jae-ann Rock

Posted on Jul 17, 2023 in Blog, Meeting/Event Planning, Training and HR

Knowing how to attract and retain your high-quality sales and marketing people is critical in today’s business climate. “Employees are increasingly looking for jobs that fit their idea of a proper and meaningful life. This means they focus more on what they like than on the necessity of having a job…” – Forbes What does this mean for your business? Businesses MUST be proactive to determine if they are meeting employees’ needs. Look beyond the basics of compensation and benefits. You must look at the REAL DRIVERS of employee engagement and SATISFACTION including: Communication and...

Read More

Get Control Over Your Lead Gen Results

Posted on Jun 5, 2023 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

As a sales and marketing professional, you are responsible for helping your company create marketing campaigns that generate qualified leads and improve sales. And, you are likely always searching for proven ways to improve control over campaign results… If you are using an in-house database for your marketing efforts, be advised – your list is likely full of JUNK. First – what is data decay? It is a degradation in the quality of data. GOOD data is required if you want to boost marketing efficiency and sales results. Consider the following stats: The data decay rate of B2B...

Read More

Work Smarter Not Harder – 5 Tips by Jae-ann Rock

Posted on Apr 24, 2023 in Blog, Meeting/Event Planning, Training and HR

Looking for ways to be more efficient and effective in your sales efforts? From eliminating time-wasters to accelerating the sales cycle, these tips will put you on the path to improved sales success for the rest of the year. Incorporate these tips into your daily work habits and you will soon reap the sales rewards that come from working smarter – not harder! 1.)    Focus on ONE Thing at a Time. It has been proven that multitasking does not work well. In fact, it is a drain on productivity. The Issue: Reduced Productivity: Research has shown that multitasking can reduce productivity by as...

Read More

5 Steps to Build a Healthy Sales Pipeline by Jae-ann Rock

Posted on Apr 5, 2023 in Blog, Meeting/Event Planning, Training and HR

Building a healthy sales pipeline is critical if you want to attain your revenue goals 3, 6, or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? Start with ENOUGH Leads We all know that sales is a “numbers game.” To develop a healthy sales pipeline, you MUST start with enough leads to process through your marketing and sales engine. After all, only a portion will become “qualified leads,” and of those, only a fraction will be ready to buy now. So – it is PARAMOUNT that you add ENOUGH targeted leads into the top of your marketing...

Read More