Meeting/Event Planning

Is Your Aging In-House Database Killing Your Business? by Jae-ann Rock

Posted on Jun 14, 2019 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Aging data in your B2B marketing database is a serious issue that can slowly KILL your business. It can be costly to address, but even MORE costly to IGNORE. Data ages at an alarming rate. The truth is ALL data is fluid, constantly changing.  Why? Because people change jobs, they move, retire, change industries, and (unfortunately) they die. People today are moving around much more than you might think. In the US, people change jobs an average of once every 4.2 years. (Bureau of Labor Statistics 2018) Millennials change jobs every 2.8 years! (Dept. of Labor 2018) The average tenure at Google...

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A, B, Cs to Qualifying your ATD Leads

Posted on May 2, 2019 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

The ATD Annual Conference is just a week away and we are super excited to help you achieve the best ROI possible. Below are a few helpful tips to quickly and easily Sort and Qualify your trade show leads to streamline your success.    Make quick notes while on the show floor regarding any prospect conversations you’ve had. Periodically take a break to refresh. Stop by the Exhibitor Lounge* (sponsored by Mentor Tech Group) for complimentary coffee, tea and water. While on break, quickly categorize your show leads into hot, warm and cold categories. Designating each A, B, C will do by...

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7 Tips to ATD Trade Show Success {a Checklist} by Aleshia Humphries

Posted on May 2, 2019 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Exhibiting at trade shows can be an incredibly effective promotional tool if done right. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall ATD trade show ROI. Of course, in a world of websites, emails, and voice mails, the ATD trade show offers a unique opportunity to build relationships with face-to-face contact. Of course, the number one goal of exhibiting at ATD is to increase the...

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Top 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock

Posted on Apr 16, 2019 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...

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Sobering Sales Statistics & Foolproof Remedies by Jae-ann Rock & Pat Ryan

Posted on Apr 1, 2019 in Blog, Meeting/Event Planning, Training and HR

Did you know? In a 2019 survey by sales strategist Marc Wayshak, the salespeople surveyed reported: 66.7% had reached out to fewer than 250 prospects in the past year Only 15% reached out to more than 1,000 prospects in that time period 54% said it is “harder” or “much harder” to get in front of prospects than five years ago Those are some sobering statistics.  What does this mean for your business? Your salespeople must reach out to MORE prospects than ever – just to get the SAME results. Your salespeople are probably not getting in front of ENOUGH prospects to meet their goals. Your...

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The One Thing You KNOW You Need to Do…But Still Haven’t Done by Pat Ryan

Posted on Mar 20, 2019 in Blog, Meeting/Event Planning, Training and HR

After more than 20 years working with companies marketing to the e-learning, corporate training, and HR industries, we have developed a wealth of knowledge about marketing and selling to these markets. Specializing in this narrow niche has given us the rare opportunity to see into the many challenges experienced by a wide variety of companies marketing to this industry. Some problems end up being unique to one company and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again. ALL companies have...

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