Meeting/Event Planning

Reduce 2022 Taxable Income Before Year End by Pat Ryan

Posted on Nov 17, 2022 in Blog, Meeting/Event Planning, Training and HR

If you are looking for ways to reduce your 2022 taxable income, NOW may be the BEST  time to invest in Mentor Tech Group’s market intelligence. Did you know that you can write off the entire cost of the MTG custom-built database as a 2022 expense? Not ready to take list delivery now? That’s okay – you can purchase now and defer your list delivery until February 28, 2023. It’s a win-win. Act now – time is of the essence. Remember, if you’re looking for access to more than 40,000 confirmed Training and HR decision-maker info, there is no better resource than Mentor Tech Group. CONTACT US today...

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Top 5: What Does & Doesn’t Work when Selling to L&D by Jae-ann Rock

Posted on Nov 9, 2022 in Blog, Meeting/Event Planning, Training and HR

What works today in marketing outreach to corporate Learning & Development decision makers – and what DOESN’T? We did some research about the current state of selling and marketing to the L&D sector and identified several trends about how buyers like to be contacted. It’s good to know what L&D buyers think about the outreach efforts of companies that contact them.   Did you know that many L&D professionals receive 3-6 cold outreach marketing emails per day, but not many phone calls? So, what works when marketing/selling to L&D? Let’s review some of the findings… Top...

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Top Ways to Nurture Your “Not Now” Leads

Posted on Aug 1, 2022 in Blog, Meeting/Event Planning, Training and HR

You’ve worked hard to turn a number of leads into a pipeline of qualified prospects…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now”? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. As a matter of fact, data has shown it takes an average of seven impressions before a prospect will remember your company. But, it’s not just the number of touches that matters…it is also the quality of those touches. What does this mean for those in...

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5 Ways to Ignite Your Q3 Sales Numbers

Posted on Jul 11, 2022 in Blog, Meeting/Event Planning, Training and HR

As we begin Q3, the push is on to ramp up marketing and sales efforts and hit those 2022 summer revenue goals! So, how will you make the most of the next several months to develop and close business  before the fall? We have some tools and tricks to help you achieve the results you need when marketing to Corporate Training & HR! Here are five sales and marketing tips to ramp up revenue – especially when selling to Corporate Training & HR! 1.)   Invest in a High-Quality (Targeted) Prospect List: When marketing and selling to Corporate Training & HR, Mentor Tech Group’s...

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5 Questions to Ask Before Purchasing a Marketing List by Jae-ann Rock

Posted on Jun 25, 2022 in Blog, Meeting/Event Planning, Training and HR

When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why?  Well, that “inexpensive” list you purchased probably...

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5 Tips to Increase Sales Call Performance by Pat Ryan

Posted on May 2, 2022 in Meeting/Event Planning, Principles of Success, Uncategorized

During the Call—Be Your Best We know there is a huge amount of work that often goes into securing an opportunity to present to a prospect. There are key steps you should take DURING every sales call that will help SET THE PROPER TONE for you to become a peak sales performer. So, what are the top 6 things you should always do during every sales call to greatly improve results?  Read below, then determine which tips you use regularly and which areas might need a little work… 1. Personality, Voice Tone, and Projection First rule: Be friendly and sincere. Nothing can take the place of someone...

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