Rethinking Ways to Retain Top Talent by Jae-ann Rock
Don’t assume your top-performing employees are going to stay with you forever… It takes PROACTIVE measures to retain good employees. Did you know: It costs 150 percent of a sales person’s annual salary to replace them It takes 5-6 months for most new hires to reach full productivity Turnover negatively affects productivity, service continuity, and team dynamics But here is the GOOD news: There are key drivers you can leverage to drive employee retention. If you want to keep your high-value employees from leaving, it is critical that you employ these five tips before it’s too late....
Read MoreTop Tips to Ignite Your September Sales Results! By Jae-ann Rock
With the end of the year in sight now, the push is on to ramp up marketing and sales efforts to hit those 2019 revenue goals! So, how will you make the most of the next several months to develop and close business before the end of the year? We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! The five tips below are designed to help you rev up your sales and marketing results! 1.) Reward Specific Sales Behavior: It may be time to develop additional sales rewards to ramp up sales… Just be certain you are rewarding the RIGHT...
Read More3 Steps to Increase Trade Show ROI by Pat Ryan
Each week we talk with prospects and clients marketing to corporate training & HR. In some ways, you could say we have our “finger on the pulse” of the mood in the corporate training/HR world. We understand the buying habits, market trends and ongoing challenges in this industry – all from a prospecting perspective. One ongoing challenge we see for companies marketing to corporate training and HR is: How to Achieve Higher Trade Show Return-on-Investment (ROI) It’s important to realize that many times, we don’t have to make fancy or massive changes to get better results — a fundamental...
Read More5 Questions to Ask Before Purchasing a Marketing List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that “inexpensive” list you purchased probably...
Read MoreIs Your Aging In-House Database Killing Your Business? by Jae-ann Rock
Aging data in your B2B marketing database is a serious issue that can slowly KILL your business. It can be costly to address, but even MORE costly to IGNORE. Data ages at an alarming rate. The truth is ALL data is fluid, constantly changing. Why? Because people change jobs, they move, retire, change industries, and (unfortunately) they die. People today are moving around much more than you might think. In the US, people change jobs an average of once every 4.2 years. (Bureau of Labor Statistics 2018) Millennials change jobs every 2.8 years! (Dept. of Labor 2018) The average tenure at Google...
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