Blog

5 Proven Ways to Sell MORE using the MTG Database (an Interview) by Jae-ann Rock

Posted on Jun 12, 2018 in Blog, Meeting/Event Planning, Training and HR

Marketing and selling to Corporate Training & HR can be a tricky business. We know that selecting the RIGHT marketing database to reach your target market is only half of the battle… The other half is knowing what kind of outreach will yield the best results: How do you best leverage email marketing? What kind of content should you send? How do you strike the right frequency balance when emailing or calling? We have interviewed some of our most successful clients and gathered their insights regarding what works well when marketing and selling to prospects in the MTG database.  This week,...

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6 HUGE Mistakes that Will Kill Your Sales Pipeline by Jae-ann Rock

Posted on May 30, 2018 in Blog, Principles of Success, Training and HR

Companies marketing and selling to Corporate Training & HR often make several critical mistakes causing: A weak sales pipeline Anemic revenue numbers Turnover of high powered sales reps You are likely making at least one of these mistakes. Choosing to ignore them or assuming you have them mastered can lead to even bigger problems down the line.  As a matter of fact, if left unaddressed, these six mistakes can slowly kill your business. Below, we will tackle each mistake and provide recommended solutions to prevent you from falling into these pipeline-killing traps.  1.) Forcing your...

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5 Steps to Trade Show Success – After the Show by Jae-ann Rock

Posted on May 17, 2018 in Blog, Meeting/Event Planning, Training and HR

You’ve attended a trade show (maybe ATD last week?), met a number of prospects and now it’s time to follow up. So, how can you maximize your trade show ROI? How soon should you follow up? What follow-up approach should you use? Below are five tips to help you get the most out of every qualified conference lead. 5 Steps to Trade Show Success – After the Show Sort and Qualify All Trade Show Leads.  Immediately categorize your show leads into hot, warm and cold categories. Designate each lead as A, B, or C. Create your own “rules” to assign each lead quality. Here are a few suggestions to...

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Finding Prospects – Mailing, Emailing or Calling – Which works BEST? by Pat Ryan

Posted on Apr 30, 2018 in Blog, Meeting/Event Planning, Training and HR

There are many theories about the best way to find prospects. Certainly, large advertising campaigns and trade shows can take up a lot of the marketing budget. But, when you need to reach specifically-targeted individuals on a large-scale basis, it really boils down to three options: Mailing them, Emailing them, or Calling them directly The context of this discussion will be from the frame of reference of a company that targets decision maker contacts in corporate training, HR, or talent management. Mentor Tech Group works exclusively with clients marketing and selling to the corporate...

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7 Tips to Trade Show Success by Aleshia Humphries

Posted on Apr 30, 2018 in Blog, Principles of Success, Training and HR

Exhibiting at trade shows can be an incredibly effective promotional tool, or it can be a complete waste of time and money. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall trade show ROI. Of course, in a world of websites, emails, and voicemails, trade shows offer a unique opportunity to build relationships with face-to-face contact.  Despite the advantages of this in-person connection,...

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Marketing Success Secrets (an MTG Client Interview)

Posted on Apr 19, 2018 in Blog, Principles of Success, Training and HR

For more than 19+ years Mentor Tech Group has served companies marketing/selling to Corporate Training & HR. The most common challenges we hear over and over again are: Lack of sales traction with stale, outdated in-house lists The desperate need for fresh leads – Quality Decision Makers in Training & HR The ongoing search for proven ways to produce measurable marketing results Sound familiar? Well, one company’s secrets to resolve these issues are being revealed…maybe you can benefit from learning about their success story. Recently, Jim Ayers, founder of Team Building...

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