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Reduce 2022 Taxable Income Before Year End by Pat Ryan

Posted on Nov 17, 2022 in Blog, Meeting/Event Planning, Training and HR

If you are looking for ways to reduce your 2022 taxable income, NOW may be the BEST  time to invest in Mentor Tech Group’s market intelligence. Did you know that you can write off the entire cost of the MTG custom-built database as a 2022 expense? Not ready to take list delivery now? That’s okay – you can purchase now and defer your list delivery until February 28, 2023. It’s a win-win. Act now – time is of the essence. Remember, if you’re looking for access to more than 40,000 confirmed Training and HR decision-maker info, there is no better resource than Mentor Tech Group. CONTACT US today...

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Top 5: What Does & Doesn’t Work when Selling to L&D by Jae-ann Rock

Posted on Nov 9, 2022 in Blog, Meeting/Event Planning, Training and HR

What works today in marketing outreach to corporate Learning & Development decision makers – and what DOESN’T? We did some research about the current state of selling and marketing to the L&D sector and identified several trends about how buyers like to be contacted. It’s good to know what L&D buyers think about the outreach efforts of companies that contact them.   Did you know that many L&D professionals receive 3-6 cold outreach marketing emails per day, but not many phone calls? So, what works when marketing/selling to L&D? Let’s review some of the findings… Top...

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The High Cost of Buying an “Inexpensive” List by Jae-ann Rock

Posted on Oct 26, 2022 in Blog, Principles of Success, Training and HR

When marketing and selling to Corporate Training and HR, you are always looking for better ways to find new leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time to time. But, if you are purchasing an INEXPENSIVE list of contacts, you may be inadvertently using THE most expensive way to source Corporate Training and HR decision-maker contacts! Although buying an inexpensive list may appear to be a smart option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why?  Well, that...

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How to Build a Comprehensive Prospect Profile (Part 2) by Pat Ryan

Posted on Oct 11, 2022 in Blog, Training and HR

What is the best way to build a comprehensive profile of your prospect? In our last blog post, we covered SPIN selling techniques, a framework used to gather valuable information from your prospects to assist in the sales process. This week, in part two of this topic, we’ll dig deeper by sharing Question Guidelines designed to help you build a more comprehensive prospect profile to improve sales results. Ask your prospects the following questions to help them open up, allowing you to more quickly understand their situation and identify areas of potential need: Question Guidelines When...

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How to Build a Comprehensive Training or HR Prospect Profile (Part 1) by Pat Ryan

Posted on Sep 27, 2022 in Blog, Principles of Success, Training and HR

We know you’re working hard marketing to the world of corporate training & HR – but, how can you improve the sales results of those efforts? First, it’s important to note that some lead generation organizations simply don’t understand the vital role DETAILS play in helping a salesperson determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker? Previous experiences with poor...

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Success Tips: 7 Ways to Prevent “Quiet Quitting”

Posted on Sep 14, 2022 in Blog, Principles of Success, Training and HR

You may have heard of the buzz term “quiet quitting” which seems to be everywhere these days.  Simply stated, quiet quitting is when an employee decided to NOT go above and beyond at work. It’s anti-hustle culture. For some, it’s about setting boundaries to combat burnout. While not new, quiet quitting is a form of employee disengagement. Don’t let this go unaddressed because it can hurt your business badly – especially if your marketing and sales people disengage from work. According to Harvard Business Review, recent research* has shown that “least effective managers have three...

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