Pros and Cons of Buying Leads (5 Questions to Ask) by Jae-ann Rock
It’s always important to review the pros and cons of buying leads before you dive into investing in a marketing list. When thinking about the pros and cons of investing in a marketing list, here is the first rule to remember: Not all list companies are created equal! As a matter of fact, purchasing a poor quality, INEXPENSIVE list of contacts can actually result in HUGE issues for your business. Did you know that email to a poor quality list can actually DAMAGE your domain reputation score? That is serious. So, before you invest in any marketing list again – do your homework. Know...
Read More30+% Turnover in Training & HR…How Stale is YOUR List? by Jae-ann Rock
High Turnover in Corporate Training & HR means your in-house list data is constantly changing. The fact is, list data grows stale quickly, resulting in wasted time and energy marketing/selling to those contacts. So what factors should you consider to mitigate “stale data”? What is the average “change rate” in corporate training & HR? How quickly does data become stale in the L&D industry? Let’s review a few facts here to help you gauge the depth of the data quality issue… FACT #1: Data quality decays quickly in the Training & HR industries, especially now… Over...
Read MoreHow to Avoid the Costly Bad Data Trap by Jae-ann Rock
Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers. While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success when selling to these markets. Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business. Using “inexpensive” lists with inaccurate information will...
Read More10 Email Marketing Best Practices by Jae-ann Rock
When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads and nurture them over time Boost sales Build brand loyalty Increase website traffic Based on our experience, we have compiled the following list of email marketing best practices to help you achieve success in 2020! 10 Email Marketing Best Practices to Achieve Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number The ability for the recipient to easily unsubscribe from your email campaigns Remove all unsubscribes and bounces from...
Read More3 Critical Questions for 2020 Sales Success by Pat Ryan
Happy New Year to you! Can you believe it’s 2020? It’s time to reflect, learn, and step boldly into a new decade! As you develop your 2020 sales plans and goals, it’s important to determine what worked well and what didn’t over the last 12 months: What plans and processes helped move your company toward its goals? What needs to be tweaked, modified, or improved upon? What should be SCRAPPED altogether?? And, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. Question #1:...
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