3 Ways to Refresh Your Marketing Efforts by Jae-ann Rock
If you’ve been struggling to engage more prospects, you may need to rethink your marketing approach. Some simple changes may be all you need to yield better results. We’ve got you covered… Read on! 1.) Provide Value-Added Content Don’t skip this one! We regularly see companies make mistakes in this critical area. First – Value-added content is FREE content that is helpful, insightful, educational, or informative. What are common industry challenges or issues? What are industry-related news feeds or social media feeds buzzing about? Are there industry trends emerging? When creating...
Read MoreRevealed: 5 Lead Gen Strategies for Peak Performance by Pat Ryan
After more than TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today. Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your prospect’s mind WHEN...
Read MoreDo You Know These 4 Buyer Types? by Jae-ann Rock
So, you’ve found the Corporate Training or HR decision-makers at target prospect companies. They have shown interest in your marketing outreach, and now it is time to follow up with a phone call. But, wait! Don’t blow it…How will you make the most of this opportunity? How will you make a positive first impression? How should you communicate your message to maximize call results? What’s the best approach to get them to open up – should you be chatty or direct? Once you find the decision-maker at a target account, it is important to reduce tension and build trust early in your contact with...
Read MoreAvoid these 6 Pipeline-Killer Mistakes by Jae-ann Rock
Companies marketing and selling to Corporate Training & HR often make several critical mistakes resulting in: A weak sales pipeline Anemic revenue numbers Turnover of high powered sales reps You are likely making at least one of these mistakes. And, despite these challenging times, now is NOT the time to pull back on your marketing outreach efforts. Doing so will kill your business more quickly than you can imagine. And with trade shows no longer a valid marketing option to generate new leads, you need a way to keep your pipeline full. So let’s look at the 6 biggest mistakes...
Read MoreHow to Become a Peak Performer on the Telephone – Part 2 of 3 by Pat Ryan & Jae-ann Rock
During the Call—Be Your Best In our last blog post, we brought to light three best practice techniques to employ BEFORE you make a call. This week, we will identify the top 6 things to do DURING every call that will help SET THE PROPER TONE for you to become a peak performer on the telephone. So, what are the top 6 things you should always do during every call to greatly improve results? Read below, then determine which tips you use regularly and which areas might need a little work… 1. Voice Tone and Projection How is your telephone voice? Do you speak clearly? Do you enunciate your...
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