No Lead Left Behind by Jae-ann Rock
Having a marketing plan that includes ways to nurture your “not now” leads is critical to making sure no lead is left behind. In our last blog post, we outlined ways to remain engaged with leads over time – in a way that continues to bring value to those contacts without becoming a pest. It is a balancing act, for sure. But, in our experience, a lead that has gone quiet is not necessarily a dead lead. Until you are able to fully ascertain the situation, do not assume any lead is dead. They are still “in play” until you are informed otherwise. I have personally had situations where a...
Read MoreMarketing Success Secrets (an MTG Client Interview)
For more than 19+ years Mentor Tech Group has served companies marketing/selling to Corporate Training & HR. The most common challenges we hear over and over again are: Lack of sales traction with stale, outdated in-house lists The desperate need for fresh leads – Quality Decision Makers in Training & HR The ongoing search for proven ways to produce measurable marketing results Sound familiar? Well, one company’s secrets to resolve these issues are being revealed…maybe you can benefit from learning about their success story. Recently, Jim Ayers, founder of Team Building...
Read More5 Business Secrets We Can Learn from Disney Today by Jae-ann Rock
The Walt Disney Company is inarguably one of the most successful corporate brands in the world. Like it or loathe it, there are certainly valuable lessons we can learn from Disney’s success over the years. Originally known for its animated films and theme parks, The Walt Disney Company has developed into a “Diversified international family entertainment and media enterprise.” Today…Disney is considered one of the most valuable brands on the planet. So, what practical strategies can we learn from Disney’s success to positively impact our own sales and marketing efforts? First, know...
Read More5 Insights to Increase Employee Engagement by Jae-ann Rock
Are your employees truly engaged in their work? With only 30% of US workers engaged, it makes great business sense to proactively find ways to better engage your employees. Hundreds of studies have shown that employee engagement directly drives increased corporate profitability and improved employee retention. And the inverse is also true. According to the Corporate Leadership Council, employees with lower engagement levels are four times more likely to leave their jobs than those who are highly engaged. Simple fact: disengaged employees are unsatisfied employees. Gallup polls have shown...
Read More5 Reasons Trade Show Leads Don’t Pan Out by Aleshia Humphries
I love getting back to the office after a trade show! Sure, there’s a lot of work to catch up on when you’ve been out of the office for a few days. But if you planned ahead, you’ve allotted yourself some time to follow up on the trade show leads, especially the HOT ones. You know the ones I’m talking about… “We have an immediate need,” “This is something we’ve been looking for,” “Send me pricing.” The list goes on and so does the follow-up. It goes on, and on, and on…. We’ve all felt the disappointment of a longer than normal sales cycle. It’s frustrating when things don’t happen...
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