Using LinkedIn and Other Social Sites to Find Decision-Makers – Part II by Aleshia Humphries & Pat Ryan
In our last article, we explored the pitfalls of using social media to locate decision-makers – the people YOU want to sell to. Using B2B social networking sites to locate decision-makers is time consuming and too limited in scope to get the real results you need. But there is a better way! We left you with the following questions in our last post: What do “best-practice” sales people do? What do optimally-effective sales people do? So… what DO great sales people do? What are some of their best practices we can follow when determining how and if to use social networking as a lead...
Read MoreUsing LinkedIn and Other Social Sites to Find Decision-Makers – Part I by Aleshia Humphries & Pat Ryan
We know that selling and marketing to Corporate Training and HR is no easy job, and keeping your sales pipeline flowing is essential. In an ongoing effort to locate potential sales opportunities, sales people can get creative, engaging in social networking in hopes of finding leads and generating sales. What could be better than connecting to hundreds, if not thousands, of business professionals for FREE? Management should be happy with these efforts, right? Well — it depends… Many salespeople are looking to various B2B networking websites to find business contacts, interact with...
Read MoreThree Steps to Make 2016 a Blockbuster Year – by Pat Ryan
Can you believe it’s the end of another year? Before planning for 2016, it’s always helpful to review the prior year’s work – determining what worked well and what didn’t: What plans and processes helped move your company toward its goals? What needs to be tweaked? What should be SCRAPPED altogether?? Answers to these questions will begin to inform your plans for 2016. But, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. STEP 1: Have you set clear, specific metrics? “If you don’t...
Read MoreThe Peak Performance Marketing Strategy You’ve Never Tried by Pat Ryan
After more than a decade of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. We have found a marketing system that dramatically improves the quantity (and quality) of prospects entering our sales pipeline – and for less money. Yes, better results and less money to achieve top line revenue growth. Better yet, this is not a complicated system. It’s simple and easy for you to duplicate. You need prospects that want and are ready to buy your solution. The key is to be in...
Read MoreFive Keys to Reduce Costly Employee Turnover (…Before It’s Too Late) by Jae-ann Rock
Don’t assume your sales reps are going to stay with you forever… It takes PROACTIVE measures to retain good employees. Consider the alternative: It costs 150 percent of a sales person’s annual salary to replace them It takes 5-6 months for most new hires to reach full productivity Turnover negatively affects productivity, service continuity, and team dynamics But here is the GOOD news: There are key drivers you can leverage to drive employee retention. If you want to keep your high value employees from leaving, it is critical that you employ these five tips before it’s too late. First,...
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