What to Know About L&D Buyers Today by Jae-ann Rock
We all know that L&D leaders are looking for solutions to meet the changing needs of their organizations and learning and development initiatives. But, when marketing and selling to this sector, it’s important to know: Who is the L&D buyer? How do they make buying decisions? Where can you find an accurate list of these decision-makers? Let’s explore these topics… 1.) Who is the average L&D buyer? Age: The average L&D buyer is 40-50 years old. Gender: The majority of L&D buyers are women. Education: The average L&D buyer has a master’s degree. Job title: The...
Read More5 Lead Gen Strategies for Peak Performance by Pat Ryan
After more than TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today. Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your prospect’s mind WHEN...
Read MoreCritical Tips to Retain Sales & Marketing People by Jae-ann Rock
Knowing how to attract and retain your high-quality sales and marketing people is critical in today’s business climate. “Employees are increasingly looking for jobs that fit their idea of a proper and meaningful life. This means they focus more on what they like than on the necessity of having a job…” – Forbes What does this mean for your business? Businesses MUST be proactive to determine if they are meeting employees’ needs. Look beyond the basics of compensation and benefits. You must look at the REAL DRIVERS of employee engagement and SATISFACTION including: Communication and...
Read More5 Ways to Grow Sales Using Value-Added Content
Content marketing is all the rage these days… But, you may be overwhelmed at the thought of producing value-added content on a regular basis. Like other companies marketing to Corporate Training & HR, you probably want to know: How do we create engaging, value-added content? How do we develop our brand as a thought leader in our industry? How do we send content regularly while minimizing our email opt-outs? The key to an effective email marketing strategy is to be sure you have a marketing and communication strategy that delivers value-added content to the right audience on...
Read MoreWork Smarter Not Harder – 5 Tips by Jae-ann Rock
Looking for ways to be more efficient and effective in your sales efforts? From eliminating time-wasters to accelerating the sales cycle, these tips will put you on the path to improved sales success for the rest of the year. Incorporate these tips into your daily work habits and you will soon reap the sales rewards that come from working smarter – not harder! 1.) Focus on ONE Thing at a Time. It has been proven that multitasking does not work well. In fact, it is a drain on productivity. The Issue: Reduced Productivity: Research has shown that multitasking can reduce productivity by as...
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