Confessions of a Former Marketing Director by Aleshia Humphries
As a former Director of Marketing for a large training company, I have a confession to make. Though it pains me to say it, I now know that we could’ve gotten our leads for a lot less money than we ended up spending on them. Live and learn. But, in today’s highly competitive and cost-reducing environment, it hurts to know that you may not have gotten the best value out of your marketing dollars. Everyone marketing to corporate training (or HR) has one goal in common: To get your marketing message in front of decision makers. Are Trade Shows Effective? Like many people, I felt...
Read More5 Tips to Rev Up Results when Marketing to Corporate Training & HR! by Jae-ann Rock
August is nearly over and we all know that September means “back to school” and “back to business”! The push is on. So, how do you make the most of the next several months to develop and close business before the end of the year? We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! Prepare to rev up your sales and marketing results! 1.) Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end of year sales activity. Just be certain you are rewarding the right behavior, aligned with your...
Read MoreThe Secret to Success in Life (& when Selling to Corporate Training & HR!) by Pat Ryan
Climbing the ladder of success is part of everyone’s life – not just those who are marketing to corporate training. So why is it, that some people are more successful than others? Is it luck? Is it who they know? Is it what they know? The truth is that success has a formula – and successful people follow it – some consciously, others unconsciously. While this formula may come naturally to some, it does not come naturally to most. Instead, most successful people have had to search for the answers to what makes people successful in the first place… Then they had to learn...
Read MoreA Simple Tool to Improve your Bottom Line Sales Results By Jae-ann Rock
Ask any professional business developer the type of work activity they like the least and the majority will likely mention “the admin work”. Admittedly, having been a sales rep/business developer for many years, the admin work is the necessary drudgery involved in any professional sales job, like it or not. We may never be able to completely eliminate the admin work from sales, but we should always be looking for ways to dramatically reduce it… After all, admin work takes time away from the work that really matters when you’re in sales – the SELLING! So, what would make the most impact on...
Read MoreAre your Marketing Lists like the Bridge to Nowhere? By Jae-ann Rock
Despite this being an election year, we promise not to get political here. You may remember several years ago, there was a lot of talk about a Senator who was able to push through funding for his state project to build a bridge in Alaska that became known as the “Bridge to Nowhere”. If you Google this term, you will discover that there have been many such projects over the course of recent history. These are feel-good projects that: Benefit very few people Cost significant money Create the perception of progress As we know, these projects are often politically motivated and they have...
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