5 Questions to Ask Before Purchasing a Marketing List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that “inexpensive” list you purchased probably...
Read MoreCritical Tips to Retain Your Sales & Marketing People by Jae-ann Rock
According to Forbes, being a “good employer” is one of the top ESSENTIAL post-Covid business strategies. With the “Great Resignation” still taking place, knowing how to attract and keep the right employees is more critical today than ever. WHY? Living through a pandemic has made people reconsider what’s truly important in life. “Employees are increasingly looking for jobs that fit their idea of a proper and meaningful life. This means they focus more on what they like than on the necessity of having a job…” – Forbes Hence, employees want to work for “GOOD EMPLOYERS” – quality...
Read MoreMarketing to DE&I to Increase Revenue in 2022 by Jae-ann Rock
Companies are spending more on diversity, equity, and inclusion (DE&I) than ever before as they seek to outcompete in the marketplace. A recent survey* of 320 leaders found that: “DE&I spending is strongly correlated with company size as measured by revenues and number of employees…Companies with $10 billion or more in sales plan to spend 23.2% more in 2022, compared to 9.4% more for companies with $100-$499 million in sales and 6.3% more for companies with less than $10 million in sales.” Many companies have been hard at work developing training and HR programs to incorporate...
Read MoreHow is The Great Resignation Affecting Your Marketing List?
We hear it all over the news these days… The Great Resignation has taken hold and shows no signs of letting up. For B2B marketers, this can prove especially challenging as you try to keep up with the huge amount of change happening to your in-house list! FACT #1: High Turnover in Corporate Training & HR means your in-house list data is constantly changing. If your database isn’t being kept current, your team will be wasting time and energy marketing/selling to outdated contacts. FACT #2: Adding high-quality NEW DATA to your marketing process TODAY is critical to achieving...
Read More3 Reasons Your Message Isn’t Getting Noticed
If your emails aren’t getting noticed, it could be due to one of several common mistakes: 1.) WRONG TARGETS One reason your emails aren’t getting noticed could be because you’re marketing to the wrong contacts – this could be due to the fact that you have outdated info, or because they are not the L&D decision-makers you need to succeed… Junky In-house Data: If you’re only marketing to your in-house database, know that it is very likely loaded with bad information – i.e. JUNK. Sure, there are lots of good contacts in it, but those are right alongside invalid or irrelevant...
Read MoreWhat Works: 5 Keys to Success in Remote or Hybrid Work
With more companies moving to a hybrid working environment after the pandemic upended the workplace in 2020, leaders are finding that it’s time to upgrade the playbook—or, in some cases, rewrite it completely. Even in those companies that have resisted the hybrid approach and are committing to either a fully onsite or fully remote workforce, there are still plenty of questions, uncertainties and variables that have to be addressed. And the stakes have never been higher. Hiring, retention, productivity, trust, innovation and the entire culture can be affected by these decisions. ...
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