Critical Tips to Retain Your Sales & Marketing People by Jae-ann Rock

Posted on Jun 9, 2022 in Blog, Training and HR

According to Forbes, being a “good employer” is one of the top ESSENTIAL post-Covid business strategies. With the “Great Resignation” still taking place, knowing how to attract and keep the right employees is more critical today than ever.


Living through a pandemic has made people reconsider what’s truly important in life.

“Employees are increasingly looking for jobs that fit their idea of a proper and meaningful life. This means they focus more on what they like than on the necessity of having a job…” – Forbes

Hence, employees want to work for “GOOD EMPLOYERS” – quality organizations that CARE about their employees and offer meaningful work.

What does this mean for your business? 

Businesses MUST be proactive to determine if they are meeting employees’ needs. Look beyond the basics of compensation and benefits. We are talking about meaningful ways to lift up employees, creating an environment in which they are happy and willing to participate.

Gain feedback (an anonymous survey works well) about how your company measures up on the REAL DRIVERS of employee engagement and SATISFACTION – factors such as:

  • Communication & feedback
  • Organizational culture / Relationships with managers and peers
  • Social responsibility
  • Rewards and recognition
  • Performance feedback / Career development opportunities
  • Understanding of the organization’s goals and vision

And, to provide meaningful work, you must also:

  • Give your marketing & salespeople ACCURATE contact info for the RIGHT DECISION-MAKERS in your target market!

Using outdated or inaccurate leads or list data KILLS employee engagement. FACT: Most marketing/selling teams waste more than 75% of their time looking for the RIGHT person – and spend less than 25% of our time actually speaking with the RIGHT person. How incredibly frustrating that must be.

Be a good employer. Fix your “list data” problems asap!

Give your people what they need to succeed. (BEFORE they decide to work elsewhere!)

Remove barriers to selling by giving your people access to the right decision-makers, resulting in:

  • Improved marketing results
  • Increased selling time and sales results
  • Decreased absenteeism and employee turnover
  • Improved employee engagement and SATISFACTION

MTG’s database consists of more than 40,000 Training & HR decision-makers, resulting from a personal conversation with each and every contact in our database.  This is vastly different from what a typical “list broker” with millions of contacts can ever offer you.

If you have never used a Mentor Tech Group list, you will be amazed at the quality and accuracy of our database.  We guarantee it.

How our clients describe MTG lists:

  • Well worth the investment.
  • Perfectly targeted list.
  • Exceeded expectations.
  • Valuable time saver.
  • Reliable.
  • Highly accurate.

We have THE database you need to succeed — with more than 40,000 Corporate Training & HR decision-makers!

Contact us today at (651) 457-8600, Ext 1.

It’s TIME.

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