As we begin Q3, the push is on to ramp up marketing and sales efforts and hit those 2022 summer revenue goals!
So, how will you make the most of the next several months to develop and close business before the fall? We have some tools and tricks to help you achieve the results you need when marketing to Corporate Training & HR!
Here are five sales and marketing tips to ramp up revenue – especially when selling to Corporate Training & HR!
1.) Invest in a High-Quality (Targeted) Prospect List:
When marketing and selling to Corporate Training & HR, Mentor Tech Group’s decision-maker database is exactly what you NEED to achieve success. We are the ONLY company specialized exclusively in Corporate Training & HR. In addition, the Mentor Tech Group Market Intelligence Database is highly accurate and includes:
- Hand-Built information: MTG’s database of decision-makers is HAND-BUILT as a result of a personal phone conversation with each contact.
- Free 4-Month Updates*: Every contact in the MTG market intelligence database is updated every 4 months, to achieve the highest possible rate of accuracy for your benefit!
- Job function-based: We identify the job function of each person in our database, not just their title, ensuring that they meet certain criteria to be included in our lists. At MTG, we call these job functions “Job Codes”.
- Direct Contact Info: Our database contains direct contact information for decision-makers in your target industry (often with direct-dial phone numbers and email addresses). Mentor Tech Group’s database is simply second-to-none!
2.) Boost Referrals:
Utilize word-of-mouth marketing and referrals to increase sales. Satisfied clients may refer you to other prospects in Corporate Marketing & HR, creating a quality, “warm lead” pipeline. But you don’t have to just sit back and wait for referrals. Instead, spend time working to increase referrals using these tips:
- Add “Referrals Appreciated” to your print or email newsletter
- Include “Referrals Appreciated” in your email signature
- Create a link to a website form for referral submissions and/or testimonials (Note: some people may not be able to provide a referral, but may be willing to provide a testimonial for marketing use, which can hold great value for your corporate marketing initiatives.)
- Create a referral program, in which you reward visitors or customers brought to you via other companies’ marketing efforts.
3.) Create & Promote Value-Added Content:
It’s time to develop content with industry topics that prospects would be interested in. Keep it informative, educational, and consultative in nature. (Remember, content should be 90% informative and less than 10% promotional!) Be sure you have content developed in a variety of formats including blog articles, white papers, case studies, webinars, eBooks, etc.
4.) Reward Specific Sales Behavior:
It’s time to create additional rewards and rev up your sales… Just be certain you are rewarding the RIGHT actions– those that are aligned with your corporate mission and goals. Develop the right incentives for your prospects, identify your specific goals or revenue targets and incentivize people to achieve them accordingly. You can even use value-added content to promote these incentives! With these goals, you can start to develop incentives around specific metrics you’d like to boost such as:
- Number of calls per day
- Number of new prospect calls scheduled
- Number of sales quotes per month
- Call-to-meeting conversion rate
- Meeting-to-quote conversion rate
- Quote-to-sale conversion rate
- Closed deals (Reward by # deals; total revenue; % margins; etc.)
5.) Use Your List to Promote your Content:
You must actively USE your marketing list!
- It may seem obvious, but you cannot simply buy a high-quality list, import it into your CRM system, and then expect prospects to come to you… You must PLAN to ACTIVELY market to your list. This is where your content developed in #3 above will be useful. Delivering valuable content to prospects on a regular basis builds trust and will keep you at the forefront of their minds and plans. That way, when they’re ready to buy, they will think of YOU first!
- Actively promote content through various marketing channels: your corporate blog, e-newsletter, and social media channels. Develop a website landing page that will direct prospects to sign up for a webinar or to receive a white paper. The result? a.) A pipeline of interested “hand-raisers” who have requested more information, and b.) The opportunity to achieve great ROI on your list purchase! What could be better? (Tip: Be sure to follow up on these leads with a phone call within 48 hours to achieve the best results. Time is of the essence!)
Okay, now it’s time to get back to business and make the most of the remaining few months of 2022!
Last but not least!
In the meantime, if you are looking for a high-quality prospect list of decision-makers in Corporate Training and HR, please contact Mentor Tech Group today. If you have never used the Mentor Tech Group Market Intelligence service, you will be amazed at the quality and accuracy of our database. We guarantee it.
Remember, MTG’s database consists of “market intelligence” information for more than 40,000+ decision-makers in Corporate Training and HR! Our contact database is unlike any other list you may have purchased in the past. Just watch our customer testimonial videos, then give us a call at (651) 457-8600, Ext. 1!
We’re here to help you achieve the success you want, with the list of Corporate Training & HR decision-makers you NEED.
Wishing you much success…until next time.
*Free 4-month updates included with minimum list purchase.
