10x ROI in first 3 months using MTG’s Market Intelligence Data
Take a look at these amazing results using a precisely targeted, and highly accurate database on Corporate Training & HR decision-makers. Smith Johnson Partners*, an executive coaching and leadership company, originally came to Mentor Tech Group because they wanted to grow their company beyond their referral business. Working with their MTG rep, a targeted list was developed based on their unique product offering, client profile, and which vertical markets they wanted to expand into. Using Mentor Tech Group’s hand-built and highly accurate market intelligence, they were able to supersede...
Read MoreLead Gen Best Steps when Marketing to Training & HR by Jae-ann Rock
Many companies talk about their complex marketing plans to generate more leads. But complex marketing plans alone won’t result in an increase in qualified leads. To improve lead gen results, you must enact a formula for success. That’s why this week, we will share with you several key components to a successful lead gen campaign as a good reminder of WHAT WORKS when marketing to Corporate Training & HR! 5 Keys to Lead Gen Success: Invest in a High-Quality, Targeted List from a reputable source – Use an Accurate, High-Quality List in your Target Market! Use a high-quality,...
Read MoreKey Highlights of the “How’s Business 2021” Report by Jae-ann Rock
Companies serving the L&D, Training and HR industries have had some unique challenges and opportunities arise during the last 14 months. With the pandemic beginning to abate in the US now, combined with the influx of government funding and pent-up demand, it appears we are on the cusp of a tidal wave of new opportunity. During this critical time, we thought it would be helpful to share key findings from the “How’s Business 2021” report, compiled by The American Association of Learning Providers (ISA). Study findings were aggregated in March 2021 from 60+ ISA member organizations in the...
Read More7 Rules to Maximize Sales & Marketing Success by Pat Ryan
Years ago, I attended GE’s Management Training Program, where I first learned about Jack Welch’s highly impactful business principles. As former Chairman of GE, Jack Welch was a legendary leader, largely known for: Demonstrating effective leadership tactics Achieving record corporate growth and profits (Under his leadership, GE’s value rose by more than 4,000% as a result of Mr. Welch’s strong personal philosophies!) It is those same guiding principles that have had a lasting impact on my life and my career. (Unfortunately, the impact on GE was not so lasting after Welch’s departure in 2001...
Read MoreWhy Being a “Good Employer” is Critical to Your Post-Covid Success by Jae-ann Rock
According to Forbes, being a “good employer” is one of the top ESSENTIAL post-Covid business strategies. It’s clear that knowing how to attract and keep the right employees is going to be even more critical in a post-Covid world. WHY? Living through these times of Covid-19 has made many people reconsider what’s truly important in life. “Employees are increasingly looking for jobs that fit their idea of a proper and meaningful life. This means they focus more on what they like than on the necessity of having a job…” – Forbes Hence, employees want to work for “GOOD...
Read MoreHow to Succeed with this ONE Key Secret by Pat Ryan
Why is it that some people are more successful than others? Is it luck? Is it who they know? Is it what they know? The truth is that success has a formula – and successful people follow it – some consciously, others unconsciously. While this formula may come naturally to some, it does not come naturally to most. Instead, most successful people have had to search for the answers to what makes people successful in the first place… Then they had to learn it, study it, internalize it, and most importantly, apply it. Sounds simple, doesn’t it? But with so many different “experts” on...
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