How to Build a Comprehensive Prospect Profile (Part 1 of 2) by Pat Ryan
We know you’re working hard marketing to the world of corporate training & HR – but, how can you improve the sales results of those efforts? First, it’s important to note that some lead generation organizations simply don’t understand the vital role DETAILS play in helping a sales person determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker?...
Read MoreWhat WORKS when Marketing to Corporate Training & HR? by Jae-ann Rock
After almost 20 years in this industry, we know a thing or two about what works when marketing to Corporate Training and HR. As a matter of fact, working with our clients has provided us with some incredible insights regarding the secret to sales and marketing success in this industry. This week, we are excited to reveal the secrets behind how Acumen Learning leveraged the MTG database to yield some incredible results! Using a multi-faceted marketing approach, in their six years using the MTG database, Acumen has achieved the following results: Invoiced more than 21 times the cost of the...
Read MoreMarketing Success Secrets (an MTG Client Interview)
For more than 19+ years Mentor Tech Group has served companies marketing/selling to Corporate Training & HR. The most common challenges we hear over and over again are: Lack of sales traction with stale, outdated in-house lists The desperate need for fresh leads – Quality Decision Makers in Training & HR The ongoing search for proven ways to produce measurable marketing results Sound familiar? Well, one company’s secrets to resolve these issues are being revealed…maybe you can benefit from learning about their success story. Recently, Jim Ayers, founder of Team Building...
Read More5 Business Secrets We Can Learn from Disney Today by Jae-ann Rock
The Walt Disney Company is inarguably one of the most successful corporate brands in the world. Like it or loathe it, there are certainly valuable lessons we can learn from Disney’s success over the years. Originally known for its animated films and theme parks, The Walt Disney Company has developed into a “Diversified international family entertainment and media enterprise.” Today…Disney is considered one of the most valuable brands on the planet. So, what practical strategies can we learn from Disney’s success to positively impact our own sales and marketing efforts? First, know...
Read More5 Insights to Increase Employee Engagement by Jae-ann Rock
Are your employees truly engaged in their work? With only 30% of US workers engaged, it makes great business sense to proactively find ways to better engage your employees. Hundreds of studies have shown that employee engagement directly drives increased corporate profitability and improved employee retention. And the inverse is also true. According to the Corporate Leadership Council, employees with lower engagement levels are four times more likely to leave their jobs than those who are highly engaged. Simple fact: disengaged employees are unsatisfied employees. Gallup polls have shown...
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