Posts Tagged "marketing lists"

Know & Avoid the Top 10 Causes of Failure by Jae-ann Rock

Posted on Jan 7, 2014 in Archive, Principles of Success

Happy New Year and welcome to 2014!  To kick off the year, we are going to help you invest for success by continuing our Napoleon Hill series on the Principles of Success.  As we focus this week on Hill’s principle of “Organized Planning”, consider the following:  Have you ever wondered what makes the difference between a plan that fails miserably and one that succeeds? Both seemed like great plans initially, but one just never got off the ground. Why? Are the leaders in charge of such plans ultimately responsible for the success or failure of such endeavors? As an organizational leader,...

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Confessions of a Former Marketing Director by Aleshia Humphries

Posted on Nov 19, 2013 in Archive

As a former Director of Marketing for a large training company, I have a confession to  make.  Though it pains me to say it, I now know that we could’ve gotten our leads for a lot less money than we ended up spending on them. Live and learn. But, in today’s highly competitive and cost-reducing environment, it hurts to know that you may not have gotten the best value out of your marketing dollars. Everyone marketing to corporate training (or HR) has one goal in common: To get your marketing message in front of decision makers. Are Trade Shows Effective? Like many people, I felt...

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The Hidden Power behind the Greatest Successes of All Time by Jae-ann Rock

Posted on Nov 5, 2013 in Archive, Principles of Success

Continuing in our Principles of Success series, let’s explore a human power unlike any other, which you can harness and use to achieve amazing success in your own life! But first, a quick review:  In the early 1900’s, Napoleon Hill was commissioned to study and interview 500 highly successful Americans to determine if they shared common “success” traits.  Through the many interviews that followed, Hill became convinced there is a formula for success, which he outlined in his 13 success principles.  Anyone can apply these principles to achieve success in their own lives! This week, let’s take...

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3 Steps to Increase Trade Show ROI by Pat Ryan

Posted on Oct 22, 2013 in Archive

Each week we talk with prospects and clients marketing to corporate training & HR.  In some  ways, you could say we have our “finger on the pulse” of the mood in the corporate training/HR world.  We understand the buying habits, market trends and ongoing challenges in this industry – all from a prospecting perspective. One ongoing challenge we see for companies marketing to corporate training and HR is: How to Achieve Higher Trade Show Return-on-Investment (ROI) It’s important to realize that many times, we don’t have to make fancy or massive changes to get better results — fundamental...

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Learn and Apply this One Master Key to go from Modest Success to Amazing Success! By Pat Ryan

Posted on Oct 1, 2013 in Archive, Principles of Success

In the early 1900’s, Napoleon Hill was commissioned by rags-to-riches philanthropist, Andrew Carnegie, to study and interview 500 highly successful Americans to determine if they shared common “success” traits.  Carnegie introduced Hill to Henry Ford, who then introduced Hill to the likes of Alexander Graham Bell, Thomas Edison and other luminaries of the day.   Through the many interviews that followed, Hill became convinced there is a formula for success, which he outlined in his 13 success principles.  Anyone can apply these principles to achieve success in their own lives!  This week, in...

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