Ask These Questions before Purchasing another Marketing List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you purchase an INEXPENSIVE list of contacts – you may actually be using THE MOST EXPENSIVE way to source quality leads. Although buying an inexpensive list may appear to be a cost effective option to secure lots of prospects for little investment, this is probably the worst way to source new leads. Why? Well, that “inexpensive” list probably contains...
Read MoreTop 10 Tips when Marketing to Corporate Training & HR by Jae-ann Rock
In today’s complex world of B2B marketing, social media, ad words and analytics, it’s easy to get caught up in the details of marketing and forget the BASICS. I’m sure you have your hands full every week: keeping up with social media trends, measuring response rates, testing and tweaking new marketing campaigns, tracking Google analytics, identifying new markets, honing your message, and meeting your sales team’s constant requests for MORE quality leads! But — are you SURE you have the BASICS covered? If you fail to keep several marketing basics in mind…success may elude you. Let’s review...
Read MoreFive Steps to Successful Trade Show Follow Up by Jae-ann Rock
You’ve attended a trade show (maybe ATD last week?), met a number of prospects (hopefully!), and now it’s time to follow up. So, how can you maximize your trade show ROI? How soon should you follow up? What follow up approach should you use? Below are five tips to help you get the most out of every qualified conference lead… 5 Steps to Successful Trade Show Follow Up Sort and Qualify All Trade Show Leads. Immediately categorize your show leads into hot, warm and cold categories. Designating each lead as A, B, or C will do. Create your own “rules” to assign each lead quality....
Read More7 Tips to Trade Show Success by Aleshia Humphries
Exhibiting at trade shows can be an incredibly effective promotional tool, or it can be a complete waste of time and money. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall trade show ROI. Of course, in a world of websites, emails, and voice mails, trade shows offer a unique opportunity to build relationships with face-to-face contact. Despite the advantages of this in-person connection,...
Read MoreTop Causes of Success & Failure in Leadership by Jae-ann Rock
If you had a checklist of the top causes of success and failure in leadership, how would you use the information? Of course, each of us can recognize some common traits of a successful leader. And, I’m fairly certain you could also identify at least a few traits of those likely to fail in leadership roles. But, do you know which critical attributes actually determine the success or failure of individuals, or as leaders? Many studies have been done about common traits of leaders. One man dedicated much of his life to this question. That man, Napoleon Hill, interviewed and studied 500 of...
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