Top 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock
When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...
Read MoreSobering Sales Statistics & Foolproof Remedies by Jae-ann Rock & Pat Ryan
Did you know? In a 2019 survey by sales strategist Marc Wayshak, the salespeople surveyed reported: 66.7% had reached out to fewer than 250 prospects in the past year Only 15% reached out to more than 1,000 prospects in that time period 54% said it is “harder” or “much harder” to get in front of prospects than five years ago Those are some sobering statistics. What does this mean for your business? Your salespeople must reach out to MORE prospects than ever – just to get the SAME results. Your salespeople are probably not getting in front of ENOUGH prospects to meet their goals. Your...
Read MoreThe One Thing You KNOW You Need to Do…But Still Haven’t Done by Pat Ryan
After more than 20 years working with companies marketing to the e-learning, corporate training, and HR industries, we have developed a wealth of knowledge about marketing and selling to these markets. Specializing in this narrow niche has given us the rare opportunity to see into the many challenges experienced by a wide variety of companies marketing to this industry. Some problems end up being unique to one company and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again. ALL companies have...
Read MoreKeeping Sales Teams Productive Instead of “Busy” (5 Steps) by Jae-ann Rock
We all know there is a vast difference between being productive and being “busy.” It is critical to reduce or eliminate “busy work,” particularly for your well-paid professional sales staff. Left unaddressed, busy work can quickly erode sales and company profits by reducing time for the more important, truly productive work. So, are your sales reps productive with their time? Or, are they just “busy”? What steps can you take to reduce their admin work? How can you maximize their productivity by increasing the time spent selling? According to the process optimizing company, Nintex, 67% of...
Read MoreLose the weight – of DEAD data! by Jae-ann Rock
Some people make new year’s resolutions. Few people keep them. According to U.S. News, 80% of new year’s resolutions fail by mid-February! I’m not surprised… It’s hard to create new habits that actually “stick.” For most organizations, the same holds true for cleaning up their data: There are great intentions to clean up the data and keep it clean. But in reality, it’s a difficult, ONGOING process. (As in never-ending, continuous, incessant, unrelenting…you get the idea!) But, if you market and sell to Corporate Training and HR, you’re in luck! We can help you revolutionize the process...
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