Posts Tagged "increase sales"

4 Tips to Boost Sales Persistence by Jae-ann Rock

Posted on Dec 2, 2020 in Blog, Meeting/Event Planning, Training and HR

LACK OF PERSISTENCE is one of the most common causes of failure in business and in sales. But, the good news is, persistence is a state of mind that can be cultivated, developed and grown. One of the original personal success gurus, Napoleon Hill, believed that despite unexpected setbacks in life, the one thing that you can always control is “your mind and your attitude.” This is great news – IF you put it to use! “Without persistence, you will be defeated.  With persistence, you will win.” – Napoleon Hill .  The truth is, most people lack persistence and often quit when faced with defeat....

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Pros and Cons of Buying Leads (5 Questions to Ask) by Jae-ann Rock

Posted on Nov 10, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

It’s always important to review the pros and cons of buying leads before you dive into investing in a marketing list.  When thinking about the pros and cons of investing in a marketing list, here is the first rule to remember: Not all list companies are created equal! As a matter of fact, purchasing a poor quality, INEXPENSIVE list of contacts can actually result in HUGE issues for your business. Did you know that email to a poor quality list can actually DAMAGE your domain reputation score? That is serious. So, before you invest in any marketing list again – do your homework. Know...

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30+% Turnover in Training & HR…How Stale is YOUR List? by Jae-ann Rock

Posted on Sep 2, 2020 in Blog, Meeting/Event Planning, Training and HR

High Turnover in Corporate Training & HR means your in-house list data is constantly changing. The fact is, list data grows stale quickly, resulting in wasted time and energy marketing/selling to those contacts. So what factors should you consider to mitigate “stale data”? What is the average “change rate” in corporate training & HR? How quickly does data become stale in the L&D industry? Let’s review a few facts here to help you gauge the depth of the data quality issue… FACT #1: Data quality decays quickly in the Training & HR industries, especially now… Over...

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How to Avoid the Costly Bad Data Trap by Jae-ann Rock

Posted on Feb 17, 2020 in Blog, Meeting/Event Planning, Training and HR

Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers.  While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success when selling to these markets. Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business. Using “inexpensive” lists with inaccurate information will...

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10 Email Marketing Best Practices by Jae-ann Rock

Posted on Jan 17, 2020 in Blog, Meeting/Event Planning, Training and HR

When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads and nurture them over time Boost sales Build brand loyalty Increase website traffic Based on our experience, we have compiled the following list of email marketing best practices to help you achieve success in 2020! 10 Email Marketing Best Practices to Achieve Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number The ability for the recipient to easily unsubscribe from your email campaigns Remove all unsubscribes and bounces from...

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