Avoid these 6 Pipeline-Killer Mistakes by Jae-ann Rock
Companies marketing and selling to Corporate Training & HR often make several critical mistakes resulting in: A weak sales pipeline Anemic revenue numbers Turnover of high powered sales reps You are likely making at least one of these mistakes. And, despite these challenging times, now is NOT the time to pull back on your marketing outreach efforts. Doing so will kill your business more quickly than you can imagine. And with trade shows no longer a valid marketing option to generate new leads, you need a way to keep your pipeline full. So let’s look at the 6 biggest mistakes...
Read MoreHow to Become a Peak Performer on the Telephone – Part 2 of 3 by Pat Ryan & Jae-ann Rock
During the Call—Be Your Best In our last blog post, we brought to light three best practice techniques to employ BEFORE you make a call. This week, we will identify the top 6 things to do DURING every call that will help SET THE PROPER TONE for you to become a peak performer on the telephone. So, what are the top 6 things you should always do during every call to greatly improve results? Read below, then determine which tips you use regularly and which areas might need a little work… 1. Voice Tone and Projection How is your telephone voice? Do you speak clearly? Do you enunciate your...
Read More4 Tips to Boost Sales Persistence by Jae-ann Rock
LACK OF PERSISTENCE is one of the most common causes of failure in business and in sales. But, the good news is, persistence is a state of mind that can be cultivated, developed and grown. One of the original personal success gurus, Napoleon Hill, believed that despite unexpected setbacks in life, the one thing that you can always control is “your mind and your attitude.” This is great news – IF you put it to use! “Without persistence, you will be defeated. With persistence, you will win.” – Napoleon Hill . The truth is, most people lack persistence and often quit when faced with defeat....
Read MorePros and Cons of Buying Leads (5 Questions to Ask) by Jae-ann Rock
It’s always important to review the pros and cons of buying leads before you dive into investing in a marketing list. When thinking about the pros and cons of investing in a marketing list, here is the first rule to remember: Not all list companies are created equal! As a matter of fact, purchasing a poor quality, INEXPENSIVE list of contacts can actually result in HUGE issues for your business. Did you know that email to a poor quality list can actually DAMAGE your domain reputation score? That is serious. So, before you invest in any marketing list again – do your homework. Know...
Read More30+% Turnover in Training & HR…How Stale is YOUR List? by Jae-ann Rock
High Turnover in Corporate Training & HR means your in-house list data is constantly changing. The fact is, list data grows stale quickly, resulting in wasted time and energy marketing/selling to those contacts. So what factors should you consider to mitigate “stale data”? What is the average “change rate” in corporate training & HR? How quickly does data become stale in the L&D industry? Let’s review a few facts here to help you gauge the depth of the data quality issue… FACT #1: Data quality decays quickly in the Training & HR industries, especially now… Over...
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