Where Are All The Training Decision-Makers Hiding? by Jae-ann Rock
Like most professionals marketing and selling to Corporate Training and HR, you may have found it difficult to find the exact decision-makers you need to target. Why? Because most large list providers use AI (Artificial Intelligence) to comb the internet, building a massive database of contacts from other online sources. But – there is one problem with this approach – and it is a BIG ONE. Often, the real decision-makers you need are hiding behind obscure or non-descriptive titles. AI does NOT have the ability to drill into this information any further, and can only provide you...
Read MoreA, B, Cs to Qualifying your ATD Leads
The ATD Annual Conference is just a week away and we are super excited to help you achieve the best ROI possible. Below are a few helpful tips to quickly and easily Sort and Qualify your trade show leads to streamline your success. Make quick notes while on the show floor regarding any prospect conversations you’ve had. Periodically take a break to refresh. Stop by the Exhibitor Lounge* (sponsored by Mentor Tech Group) for complimentary coffee, tea and water. While on break, quickly categorize your show leads into hot, warm and cold categories. Designating each A, B, C will do by...
Read More7 Tips to ATD Trade Show Success {a Checklist} by Aleshia Humphries
Exhibiting at trade shows can be an incredibly effective promotional tool if done right. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall ATD trade show ROI. Of course, in a world of websites, emails, and voice mails, the ATD trade show offers a unique opportunity to build relationships with face-to-face contact. Of course, the number one goal of exhibiting at ATD is to increase the...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock
When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...
Read MoreSobering Sales Statistics & Foolproof Remedies by Jae-ann Rock & Pat Ryan
Did you know? In a 2019 survey by sales strategist Marc Wayshak, the salespeople surveyed reported: 66.7% had reached out to fewer than 250 prospects in the past year Only 15% reached out to more than 1,000 prospects in that time period 54% said it is “harder” or “much harder” to get in front of prospects than five years ago Those are some sobering statistics. What does this mean for your business? Your salespeople must reach out to MORE prospects than ever – just to get the SAME results. Your salespeople are probably not getting in front of ENOUGH prospects to meet their goals. Your...
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