Critical Tips to Retain Your Sales & Marketing People by Jae-ann Rock
According to Forbes, being a “good employer” is one of the top ESSENTIAL post-Covid business strategies. With the “Great Resignation” still taking place, knowing how to attract and keep the right employees is more critical today than ever. WHY? Living through a pandemic has made people reconsider what’s truly important in life. “Employees are increasingly looking for jobs that fit their idea of a proper and meaningful life. This means they focus more on what they like than on the necessity of having a job…” – Forbes Hence, employees want to work for “GOOD EMPLOYERS” – quality...
Read More5 Tips to Increase Sales Call Performance by Pat Ryan
During the Call—Be Your Best We know there is a huge amount of work that often goes into securing an opportunity to present to a prospect. There are key steps you should take DURING every sales call that will help SET THE PROPER TONE for you to become a peak sales performer. So, what are the top 6 things you should always do during every sales call to greatly improve results? Read below, then determine which tips you use regularly and which areas might need a little work… 1. Personality, Voice Tone, and Projection First rule: Be friendly and sincere. Nothing can take the place of someone...
Read MoreHow is The Great Resignation Affecting Your Marketing List?
We hear it all over the news these days… The Great Resignation has taken hold and shows no signs of letting up. For B2B marketers, this can prove especially challenging as you try to keep up with the huge amount of change happening to your in-house list! FACT #1: High Turnover in Corporate Training & HR means your in-house list data is constantly changing. If your database isn’t being kept current, your team will be wasting time and energy marketing/selling to outdated contacts. FACT #2: Adding high-quality NEW DATA to your marketing process TODAY is critical to achieving...
Read MoreWhat Works: 5 Keys to Success in Remote or Hybrid Work
With more companies moving to a hybrid working environment after the pandemic upended the workplace in 2020, leaders are finding that it’s time to upgrade the playbook—or, in some cases, rewrite it completely. Even in those companies that have resisted the hybrid approach and are committing to either a fully onsite or fully remote workforce, there are still plenty of questions, uncertainties and variables that have to be addressed. And the stakes have never been higher. Hiring, retention, productivity, trust, innovation and the entire culture can be affected by these decisions. ...
Read More3 Ways to Refresh Your Marketing Efforts by Jae-ann Rock
If you’ve been struggling to engage more prospects, you may need to rethink your marketing approach. Some simple changes may be all you need to yield better results. We’ve got you covered… Read on! 1.) Provide Value-Added Content Don’t skip this one! We regularly see companies make mistakes in this critical area. First – Value-added content is FREE content that is helpful, insightful, educational, or informative. What are common industry challenges or issues? What are industry-related news feeds or social media feeds buzzing about? Are there industry trends emerging? When creating...
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