Six Rules to Maximize Sales & Marketing Productivity by Pat Ryan
Years ago, I attended GE’s Management Training Program, where I first learned about Jack Welch’s highly impactful business principles. As former Chairman of GE, Jack Welch was a legendary leader, largely known for: Demonstrating effective leadership tactics Achieving record corporate growth and profits (GE’s value rose by more than 4,000% as a result of Mr. Welch’s strong personal philosophies!) It is those same guiding principles that have had a lasting impact upon my life and my career. You, too, can quickly and effectively maximize the results of your sales and marketing...
Read MoreTop Email Marketing Mistakes By Pat Ryan & Jae-ann Rock
Like most companies today, you may be leveraging email marketing to reach out to prospects. But, are you getting the best possible results? Ask yourself these questions: Do SPAM filters often stop your emails from “getting in”? Do your campaigns result in a low % of “opens” and “click-throughs”? Are you experiencing an increased rate of unsubscribes? Do you see diminishing returns from your email campaigns? If you’re not getting optimal results from your email campaigns, there is a high likelihood you’re making at least one of the common email...
Read MoreHow to Avoid the Costly Bad Data Trap by Jae-ann Rock
Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers. While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success selling to these markets. Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business. Using “inexpensive” lists with inaccurate information will negatively...
Read MoreUsing LinkedIn and Other Social Sites to Find Decision-Makers – Part II by Aleshia Humphries & Pat Ryan
In our last article, we explored the pitfalls of using social media to locate decision-makers – the people YOU want to sell to. Using B2B social networking sites to locate decision-makers is time consuming and too limited in scope to get the real results you need. But there is a better way! We left you with the following questions in our last post: What do “best-practice” sales people do? What do optimally-effective sales people do? So… what DO great sales people do? What are some of their best practices we can follow when determining how and if to use social networking as a lead...
Read MoreFinding Prospects: Mailing, Emailing, or Calling – Which Works BEST? by Pat Ryan
There are many theories about the best way to find prospects. Certainly large advertising campaigns and trade shows can take up a lot of the marketing budget. But, when you need to reach specifically-targeted individuals on a large-scale basis, it really boils down to three options: Mailing them, Emailing them, or Calling them directly The context of this discussion will be from the frame of reference of a company that targets decision maker contacts in corporate training, HR, or talent management. Mentor Tech Group works exclusively with clients marketing and selling to the corporate...
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