3 Steps to Increase Trade Show ROI by Pat Ryan
Each week we talk with prospects and clients marketing to corporate training & HR. In some ways, you could say we have our “finger on the pulse” of the mood in the corporate training/HR world. We understand the buying habits, market trends and ongoing challenges in this industry – all from a prospecting perspective. One ongoing challenge we see for companies marketing to corporate training and HR is: How to Achieve Higher Trade Show Return-on-Investment (ROI) It’s important to realize that many times, we don’t have to make fancy or massive changes to get better results — fundamental...
Read MoreUsing Social Networking to Find Decision Makers – Part 2 by Aleshia Humphries and Pat Ryan
In our last article, we explored the pitfalls of using social media to locate decision makers – the people YOU want to sell to. Using B2B social networking sites to locate decision makers is time consuming and too limited in scope to get the real results you need. But, there is a better way! We left you with the following questions in our last post: What do “best-practice” sales people do? What do optimally-effective sales people do? So… what DO great sales people do? What are some of their best practices we can follow to determine if and how to use social networking as a lead...
Read MoreUsing Social Networking to Find Decision Makers – Part 1 by Aleshia Humphries and Pat Ryan
We know that selling and marketing to Corporate Training and HR is no easy job, and keeping your sales pipeline flowing is essential. In an ongoing effort to locate potential sales opportunities, sales people can get creative, engaging in social networking in hopes of finding leads and generating sales. What could be better than connecting to hundreds, if not thousands, of business professionals for FREE? Management should be happy with these efforts, right? Well — it depends… Many salespeople are looking to various B2B networking websites to find business contacts, interact with...
Read MoreMake this One Change and Watch your Sales Numbers Soar By Jae-ann Rock
Ask any professional business developer the type of work activity they like the least and the majority will likely mention “the admin work”. Admittedly, having been a sales rep/business developer for many years, I can certainly attest to the fact that admin work is the necessary drudgery involved in any professional sales job. It may be hard to ever eliminate it completely, but we should always be looking for ways to dramatically reduce it… Any time spent doing admin work as a sales rep takes time away from the work that really matters when you’re in sales – the SELLING! So, what would...
Read MoreKnow & Avoid the Top 10 Causes of Failure by Jae-ann Rock
Happy New Year and welcome to 2014! To kick off the year, we are going to help you invest for success by continuing our Napoleon Hill series on the Principles of Success. As we focus this week on Hill’s principle of “Organized Planning”, consider the following: Have you ever wondered what makes the difference between a plan that fails miserably and one that succeeds? Both seemed like great plans initially, but one just never got off the ground. Why? Are the leaders in charge of such plans ultimately responsible for the success or failure of such endeavors? As an organizational leader,...
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