Using Social Media to Locate Decision Makers (Part 2 of 2) by Aleshia Humphries & Pat Ryan
In our last article, we explored the pitfalls of using social media to locate decision makers – the people YOU want to sell to. Using B2B social networking sites to locate decision makers is time-consuming and too limited in scope to get the real results you need. But, there is a better way! We left you with the following questions in our last post: What do “best-practice” salespeople do? What do optimally-effective salespeople do? So… what DO great salespeople do? What are some of their best practices we can follow to determine if and how to use social networking as a lead generation...
Read More6 HUGE Mistakes that Will Kill Your Sales Pipeline by Jae-ann Rock
Companies marketing and selling to Corporate Training & HR often make several critical mistakes causing: A weak sales pipeline Anemic revenue numbers Turnover of high powered sales reps You are likely making at least one of these mistakes. Choosing to ignore them or assuming you have them mastered can lead to even bigger problems down the line. As a matter of fact, if left unaddressed, these six mistakes can slowly kill your business. Below, we will tackle each mistake and provide recommended solutions to prevent you from falling into these pipeline-killing traps. 1.) Forcing your...
Read More7 Tips to Trade Show Success by Aleshia Humphries
Exhibiting at trade shows can be an incredibly effective promotional tool, or it can be a complete waste of time and money. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall trade show ROI. Of course, in a world of websites, emails, and voicemails, trade shows offer a unique opportunity to build relationships with face-to-face contact. Despite the advantages of this in-person connection,...
Read MoreMarketing Success Secrets (an MTG Client Interview)
For more than 19+ years Mentor Tech Group has served companies marketing/selling to Corporate Training & HR. The most common challenges we hear over and over again are: Lack of sales traction with stale, outdated in-house lists The desperate need for fresh leads – Quality Decision Makers in Training & HR The ongoing search for proven ways to produce measurable marketing results Sound familiar? Well, one company’s secrets to resolve these issues are being revealed…maybe you can benefit from learning about their success story. Recently, Jim Ayers, founder of Team Building...
Read More5 Business Secrets We Can Learn from Disney Today by Jae-ann Rock
The Walt Disney Company is inarguably one of the most successful corporate brands in the world. Like it or loathe it, there are certainly valuable lessons we can learn from Disney’s success over the years. Originally known for its animated films and theme parks, The Walt Disney Company has developed into a “Diversified international family entertainment and media enterprise.” Today…Disney is considered one of the most valuable brands on the planet. So, what practical strategies can we learn from Disney’s success to positively impact our own sales and marketing efforts? First, know...
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