The One Thing You KNOW You Need to Do…But Still Haven’t Done by Pat Ryan
After more than 20 years working with companies marketing to the e-learning, corporate training, and HR industries, we have developed a wealth of knowledge about marketing and selling to these markets. Specializing in this narrow niche has given us the rare opportunity to see into the many challenges experienced by a wide variety of companies marketing to this industry. Some problems end up being unique to one company and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again. ALL companies have...
Read MoreThe Secret to Successfully Marketing to Corporate Training & HR by Pat Ryan & Jae-ann Rock
While there are many ways companies attempt to market and sell to Corporate Training and HR decision makers, not all are successful. For example, many companies attend industry trade shows, only to get lost in the chaotic shuffle of dozens of vendors on the show floor. So, what is the one secret you can leverage to successfully market to Corporate Training and HR? Stop guessing! We have taken all of the guesswork out of this for you. You see, we’ve specialized in this industry for 20 years now – and we know what works. Working with Mentor Tech Group provides you access to all of that...
Read MoreNo Lead Left Behind by Jae-ann Rock
Having a marketing plan that includes ways to nurture your “not now” leads is critical to making sure no lead is left behind. In our last blog post, we outlined ways to remain engaged with leads over time – in a way that continues to bring value to those contacts without becoming a pest. It is a balancing act, for sure. But, in our experience, a lead that has gone quiet is not necessarily a dead lead. Until you are able to fully ascertain the situation, do not assume any lead is dead. They are still “in play” until you are informed otherwise. I have personally had situations where a...
Read MoreUsing Social Networking to Find Decision Makers – Part 2 by Aleshia Humphries and Pat Ryan
In our last article, we explored the pitfalls of using social media to locate decision makers – the people YOU want to sell to. Using B2B social networking sites to locate decision makers is time consuming and too limited in scope to get the real results you need. But, there is a better way! We left you with the following questions in our last post: What do “best-practice” sales people do? What do optimally-effective sales people do? So… what DO great sales people do? What are some of their best practices we can follow to determine if and how to use social networking as a lead...
Read MoreUsing Social Networking to Find Decision Makers – Part 1 by Aleshia Humphries and Pat Ryan
We know that selling and marketing to Corporate Training and HR is no easy job, and keeping your sales pipeline flowing is essential. In an ongoing effort to locate potential sales opportunities, sales people can get creative, engaging in social networking in hopes of finding leads and generating sales. What could be better than connecting to hundreds, if not thousands, of business professionals for FREE? Management should be happy with these efforts, right? Well — it depends… Many salespeople are looking to various B2B networking websites to find business contacts, interact with...
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