Using Social Networking to Find Decision-Makers – Part 2 of 2 by Aleshia Humphries and Pat Ryan
In our last article, we explored the pitfalls of using social media to locate decision makers – the people YOU want to sell to. Using B2B social networking sites to locate decision makers is time consuming and too limited in scope to get the real results you need. But there is a better way! We left you with the following questions in our last post: What do “best-practice” sales people do? What do optimally-effective sales people do? So… what DO great sales people do? What are some of their best practices we can follow when determining how and if to use social networking as a lead...
Read MoreUsing Social Networking to Find Decision Makers – Part 1 of 2 By Aleshia Humphries and Pat Ryan
Although the economy is slowly showing some signs of recovery, doing more with less has become a permanent part of the “new reality” across American companies. Of course, tough times are not new to training or HR. When there is a downturn in the market, we are always the first to feel the pinch (along with marketing!). Yet, whether times are good or bad, keeping your sales pipeline flowing is essential – perhaps more so during bad times. Management doesn’t care what the excuse is – they expect sales to have a full pipeline. In the spirit of trying to do more with less, some sales...
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