How to Build a Comprehensive Prospect Profile (Part 2) by Pat Ryan
What is the best way to build a comprehensive profile of your prospect? In our last blog post, we covered SPIN selling techniques, a framework used to gather valuable information from your prospects to assist in the sales process. This week, in part two of this topic, we’ll dig deeper by sharing Question Guidelines designed to help you build a more comprehensive prospect profile to improve sales results. Ask your prospects the following questions to help them open up, allowing you to more quickly understand their situation and identify areas of potential need: Question Guidelines When...
Read MoreHow to Build a Comprehensive Training or HR Prospect Profile (Part 1) by Pat Ryan
We know you’re working hard marketing to the world of corporate training & HR – but, how can you improve the sales results of those efforts? First, it’s important to note that some lead generation organizations simply don’t understand the vital role DETAILS play in helping a salesperson determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker? Previous experiences with poor...
Read MoreSuccess Tips: 7 Ways to Prevent “Quiet Quitting”
You may have heard of the buzz term “quiet quitting” which seems to be everywhere these days. Simply stated, quiet quitting is when an employee decided to NOT go above and beyond at work. It’s anti-hustle culture. For some, it’s about setting boundaries to combat burnout. While not new, quiet quitting is a form of employee disengagement. Don’t let this go unaddressed because it can hurt your business badly – especially if your marketing and sales people disengage from work. According to Harvard Business Review, recent research* has shown that “least effective managers have three...
Read More5 Ways to Boost Sales Results by the End of 2022 by Jae-ann Rock
We all know that August/September means “back to school” and “back to business”! The push is on. The end of the year is now in sight. So, how do you make the most of the next several months to develop and close business before the close of 2022? The 5 tips below can help you achieve the sales results you need when marketing to Corporate Training & HR! 1.) Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end-of-year sales activity. Just be certain you are rewarding the right behavior, aligned with your corporate mission and goals. Identify...
Read MoreTop Ways to Nurture Your “Not Now” Leads
You’ve worked hard to turn a number of leads into a pipeline of qualified prospects…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now”? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. As a matter of fact, data has shown it takes an average of seven impressions before a prospect will remember your company. But, it’s not just the number of touches that matters…it is also the quality of those touches. What does this mean for those in...
Read More5 Ways to Ignite Your Q3 Sales Numbers
As we begin Q3, the push is on to ramp up marketing and sales efforts and hit those 2022 summer revenue goals! So, how will you make the most of the next several months to develop and close business before the fall? We have some tools and tricks to help you achieve the results you need when marketing to Corporate Training & HR! Here are five sales and marketing tips to ramp up revenue – especially when selling to Corporate Training & HR! 1.) Invest in a High-Quality (Targeted) Prospect List: When marketing and selling to Corporate Training & HR, Mentor Tech Group’s...
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