5 Steps to Trade Show Success – After the Show by Jae-ann Rock
You’ve attended a trade show (maybe ATD last week?), met a number of prospects and now it’s time to follow up. So, how can you maximize your trade show ROI? How soon should you follow up? What follow-up approach should you use? Below are five tips to help you get the most out of every qualified conference lead. 5 Steps to Trade Show Success – After the Show Sort and Qualify All Trade Show Leads. Immediately categorize your show leads into hot, warm and cold categories. Designate each lead as A, B, or C. Create your own “rules” to assign each lead quality. Here are a few suggestions to...
Read MoreFinding Prospects – Mailing, Emailing or Calling – Which works BEST? by Pat Ryan
There are many theories about the best way to find prospects. Certainly, large advertising campaigns and trade shows can take up a lot of the marketing budget. But, when you need to reach specifically-targeted individuals on a large-scale basis, it really boils down to three options: Mailing them, Emailing them, or Calling them directly The context of this discussion will be from the frame of reference of a company that targets decision maker contacts in corporate training, HR, or talent management. Mentor Tech Group works exclusively with clients marketing and selling to the corporate...
Read More7 Tips to Trade Show Success by Aleshia Humphries
Exhibiting at trade shows can be an incredibly effective promotional tool, or it can be a complete waste of time and money. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall trade show ROI. Of course, in a world of websites, emails, and voicemails, trade shows offer a unique opportunity to build relationships with face-to-face contact. Despite the advantages of this in-person connection,...
Read MoreMarketing Success Secrets (an MTG Client Interview)
For more than 19+ years Mentor Tech Group has served companies marketing/selling to Corporate Training & HR. The most common challenges we hear over and over again are: Lack of sales traction with stale, outdated in-house lists The desperate need for fresh leads – Quality Decision Makers in Training & HR The ongoing search for proven ways to produce measurable marketing results Sound familiar? Well, one company’s secrets to resolve these issues are being revealed…maybe you can benefit from learning about their success story. Recently, Jim Ayers, founder of Team Building...
Read More5 Business Secrets We Can Learn from Disney Today by Jae-ann Rock
The Walt Disney Company is inarguably one of the most successful corporate brands in the world. Like it or loathe it, there are certainly valuable lessons we can learn from Disney’s success over the years. Originally known for its animated films and theme parks, The Walt Disney Company has developed into a “Diversified international family entertainment and media enterprise.” Today…Disney is considered one of the most valuable brands on the planet. So, what practical strategies can we learn from Disney’s success to positively impact our own sales and marketing efforts? First, know...
Read More5 Insights to Increase Employee Engagement by Jae-ann Rock
Are your employees truly engaged in their work? With only 30% of US workers engaged, it makes great business sense to proactively find ways to better engage your employees. Hundreds of studies have shown that employee engagement directly drives increased corporate profitability and improved employee retention. And the inverse is also true. According to the Corporate Leadership Council, employees with lower engagement levels are four times more likely to leave their jobs than those who are highly engaged. Simple fact: disengaged employees are unsatisfied employees. Gallup polls have shown...
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