Leveraging Account-Based Marketing when Selling to Training & HR
If you’re not yet using Account-Based Marketing in your B2B outreach, it is certainly worth investigating… As a matter of fact, ABM can have a huge positive impact on your company’s bottom line as evidenced by the following. Companies using an ABM strategy have reported the following: 91% increased their average deal size, and 25% of respondents saw increases of > 50% revenue per deal (Source: SiriusDecisions)87% report that ABM outperforms every other marketing investment (Source: ITSMA)Their average annual contract value increased by > 170% (Source: ABM Leadership Alliance) Account-Based...
Read MoreIs Aging In-House Database Killing Your Sales Pipeline?
Aging data in your B2B marketing database is a serious issue that can KILL your business. Stale data can be costly to address, but even MORE costly to IGNORE. Stale data can kill your business. Data ages at an alarming rate as people change jobs, move, retire, and change industries. DID YOU KNOW? In the US, people change jobs an average of once every 4 years. (Bureau of Labor Statistics)A May 2021 Forbes article states: ‘…1 in 4 workers is preparing to look for opportunities with a new employer once the pandemic threat has subsided.”“And more than 40% of people who responded to...
Read More10x ROI in first 3 months using MTG’s Market Intelligence Data
Take a look at these amazing results using a precisely targeted, and highly accurate database on Corporate Training & HR decision-makers. Smith Johnson Partners*, an executive coaching and leadership company, originally came to Mentor Tech Group because they wanted to grow their company beyond their referral business. Working with their MTG rep, a targeted list was developed based on their unique product offering, client profile, and which vertical markets they wanted to expand into. Using Mentor Tech Group’s hand-built and highly accurate market intelligence, they were able to supersede...
Read MoreLead Gen Best Steps when Marketing to Training & HR by Jae-ann Rock
Many companies talk about their complex marketing plans to generate more leads. But complex marketing plans alone won’t result in an increase in qualified leads. To improve lead gen results, you must enact a formula for success. That’s why this week, we will share with you several key components to a successful lead gen campaign as a good reminder of WHAT WORKS when marketing to Corporate Training & HR! 5 Keys to Lead Gen Success: Invest in a High-Quality, Targeted List from a reputable source – Use an Accurate, High-Quality List in your Target Market! Use a high-quality,...
Read MoreKey Highlights of the “How’s Business 2021” Report by Jae-ann Rock
Companies serving the L&D, Training and HR industries have had some unique challenges and opportunities arise during the last 14 months. With the pandemic beginning to abate in the US now, combined with the influx of government funding and pent-up demand, it appears we are on the cusp of a tidal wave of new opportunity. During this critical time, we thought it would be helpful to share key findings from the “How’s Business 2021” report, compiled by The American Association of Learning Providers (ISA). Study findings were aggregated in March 2021 from 60+ ISA member organizations in the...
Read MoreSolution to Summer Sales Slump – Don’t Let off the Gas by Aleshia Humphries
Most companies wind down in the summer months because prospects are on vacation, employees take time off, kids are out of school, etc. But is that really the best strategy? With pandemic restrictions being lifted and loads of money being poured into the US economy, now is definitely NOT the time to take your foot off of the gas when it comes to your marketing outreach! The physics concept of “a body in motion stays in motion” comes to mind when I think of taking time off from my sales and marketing efforts. I once read that it takes twice the effort to get something moving than it does to...
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