Six Takeaways from Disney’s Model of Success by Jae-ann Rock
The Walt Disney Company is inarguably one of the most successful corporate brands in the world. Like it or loathe it, there are certainly valuable lessons we can learn from Disney’s success over the years. Originally known for its animated films and theme parks, The Walt Disney Company has developed into a “Diversified international family entertainment and media enterprise.” Today, with more than $46B in revenue, 175,000 employees worldwide, and five mammoth business segments, Disney is considered one of the most valuable brands on the planet. So, what practical strategies can we learn from...
Read MoreDecision Making Strategies for Success by Jae-ann Rock
Did you know that your ability to make decisions may determine your success in life? The number one reason for not accomplishing success in life is indecision and procrastination. Which is exactly why the ability to make decisions is a critical attribute of most successful business people. But, how do successful leaders avoid common decision traps of “analysis paralysis,” or fear of making the WRONG decision which can result in NO decision at all? Personal success author and guru, Napoleon Hill, had a lot to say about decision-making, and considered it one of the primary keys to...
Read MoreHow to Build a Comprehensive Prospect Profile (Part 1 of 2) by Pat Ryan
Some lead generation organizations simply don’t understand the vital role DETAILS play in helping a sales person determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker? Previous negative experiences with traditional telemarketing and “list” companies actually led to the founding of Mentor Tech Group. We saw a need to COUNTER the shortfalls of these companies to:...
Read MoreAsk These Questions before Purchasing another Marketing List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you purchase an INEXPENSIVE list of contacts – you may actually be using THE MOST EXPENSIVE way to source quality leads. Although buying an inexpensive list may appear to be a cost effective option to secure lots of prospects for little investment, this is probably the worst way to source new leads. Why? Well, that “inexpensive” list probably contains...
Read More7 Tips to Trade Show Success by Aleshia Humphries
Exhibiting at trade shows can be an incredibly effective promotional tool, or it can be a complete waste of time and money. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall trade show ROI. Of course, in a world of websites, emails, and voice mails, trade shows offer a unique opportunity to build relationships with face-to-face contact. Despite the advantages of this in-person connection,...
Read MoreTop Causes of Success & Failure in Leadership by Jae-ann Rock
If you had a checklist of the top causes of success and failure in leadership, how would you use the information? Of course, each of us can recognize some common traits of a successful leader. And, I’m fairly certain you could also identify at least a few traits of those likely to fail in leadership roles. But, do you know which critical attributes actually determine the success or failure of individuals, or as leaders? Many studies have been done about common traits of leaders. One man dedicated much of his life to this question. That man, Napoleon Hill, interviewed and studied 500 of...
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