Meeting/Event Planning

Emerging B2B Marketing Trends [during COVID19] by Jae-ann Rock

Posted on May 1, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

There are important marketing trends emerging as businesses learn to adapt during this age of COVID19. We’ve gathered some of the latest research regarding marketing opportunities and pitfalls with recommendations for how you might best adapt to these ongoing changes.  We encourage you to use this information to be PROACTIVE in formulating more effective and appropriate marketing plans during these tumultuous times. And remember, if we can help in any way, please contact us. We’re here to assist in your Corporate Training, e-Learning & HR outreach as you work hard to keep the wheels of...

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You Reap What You Sow (with video message from Pat Ryan)

Posted on Apr 13, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

During these uncertain times, with many conferences and in-person meetings being canceled due to COVID-19, Mentor Tech Group stands committed to helping you stay on track in your sales outreach efforts. To that end, we know you still need to market to Corporate Training, e-Learning and HR decision-makers. That’s why we’ve put together the following video message with helpful tips to keep your sales funnel flowing during challenging times.  Please click here for Pat Ryan’s new video message The RIGHT marketing efforts NOW will yield sales results in 6-12 months, when business gets back on...

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A Message & Offer from Our President (video message from Pat Ryan)

Posted on Apr 10, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

As we move through these trying times, we at Mentor Tech Group stand committed to helping you stay on track in your sales outreach efforts. Rest assured, the MTG team is still hard at work, diligently updating our database of more than 40,000 decision-makers in Corporate Training, e-Learning and HR.   Please click here for my video message to learn more.   Meanwhile, let us know how we can help you. To schedule a 15-minute complimentary marketing best practices call, click here or call us at (651) 457-8600, Ext. 1. We stand ready to help, whenever you need us… Stay healthy,...

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5 Tips to Increase Sales Productivity TODAY by Jae-ann Rock

Posted on Mar 17, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

We all know there is a vast difference between being productive and being “busy.” The Merriam-Webster dictionary defines busywork as “work that usually appears productive or of intrinsic value but actually only keeps one occupied.” Stated another way, busywork can refer to activity that is “undertaken to pass time and stay busy but in and of itself has no actual value.” Now, more than ever, it is critical to reduce or eliminate such busy work, particularly for your well-paid professional sales staff.  Left unaddressed, busy work can quickly erode sales and company...

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Revealed: 5 Lead Gen Strategies for Peak Performance by Pat Ryan

Posted on Mar 2, 2020 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

After more than a TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today.  Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your...

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How to Avoid the Costly Bad Data Trap by Jae-ann Rock

Posted on Feb 17, 2020 in Blog, Meeting/Event Planning, Training and HR

Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers.  While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success when selling to these markets. Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business. Using “inexpensive” lists with inaccurate information will...

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