5 Ways to Ignite Your Q3 Sales Numbers
As we begin Q3, the push is on to ramp up marketing and sales efforts and hit those 2022 summer revenue goals! So, how will you make the most of the next several months to develop and close business before the fall? We have some tools and tricks to help you achieve the results you need when marketing to Corporate Training & HR! Here are five sales and marketing tips to ramp up revenue – especially when selling to Corporate Training & HR! 1.) Invest in a High-Quality (Targeted) Prospect List: When marketing and selling to Corporate Training & HR, Mentor Tech Group’s...
Read More5 Questions to Ask Before Purchasing a Marketing List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that “inexpensive” list you purchased probably...
Read More5 Tips to Increase Sales Call Performance by Pat Ryan
During the Call—Be Your Best We know there is a huge amount of work that often goes into securing an opportunity to present to a prospect. There are key steps you should take DURING every sales call that will help SET THE PROPER TONE for you to become a peak sales performer. So, what are the top 6 things you should always do during every sales call to greatly improve results? Read below, then determine which tips you use regularly and which areas might need a little work… 1. Personality, Voice Tone, and Projection First rule: Be friendly and sincere. Nothing can take the place of someone...
Read MoreHow is The Great Resignation Affecting Your Marketing List?
We hear it all over the news these days… The Great Resignation has taken hold and shows no signs of letting up. For B2B marketers, this can prove especially challenging as you try to keep up with the huge amount of change happening to your in-house list! FACT #1: High Turnover in Corporate Training & HR means your in-house list data is constantly changing. If your database isn’t being kept current, your team will be wasting time and energy marketing/selling to outdated contacts. FACT #2: Adding high-quality NEW DATA to your marketing process TODAY is critical to achieving...
Read More3 Reasons Your Message Isn’t Getting Noticed
If your emails aren’t getting noticed, it could be due to one of several common mistakes: 1.) WRONG TARGETS One reason your emails aren’t getting noticed could be because you’re marketing to the wrong contacts – this could be due to the fact that you have outdated info, or because they are not the L&D decision-makers you need to succeed… Junky In-house Data: If you’re only marketing to your in-house database, know that it is very likely loaded with bad information – i.e. JUNK. Sure, there are lots of good contacts in it, but those are right alongside invalid or irrelevant...
Read MoreWhat Works: 5 Keys to Success in Remote or Hybrid Work
With more companies moving to a hybrid working environment after the pandemic upended the workplace in 2020, leaders are finding that it’s time to upgrade the playbook—or, in some cases, rewrite it completely. Even in those companies that have resisted the hybrid approach and are committing to either a fully onsite or fully remote workforce, there are still plenty of questions, uncertainties and variables that have to be addressed. And the stakes have never been higher. Hiring, retention, productivity, trust, innovation and the entire culture can be affected by these decisions. ...
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