Meeting/Event Planning

The Secret to Successfully Marketing to Corporate Training & HR by Pat Ryan & Jae-ann Rock

Posted on Mar 4, 2019 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

While there are many ways companies attempt to market and sell to Corporate Training and HR decision makers, not all are successful. For example, many companies attend industry trade shows, only to get lost in the chaotic shuffle of dozens of vendors on the show floor. So, what is the one secret you can leverage to successfully market to Corporate Training and HR? Stop guessing! We have taken all of the guesswork out of this for you. You see, we’ve specialized in this industry for 20 years now – and we know what works. Working with Mentor Tech Group provides you access to all of that...

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Keeping Sales Teams Productive Instead of “Busy” (5 Steps) by Jae-ann Rock

Posted on Feb 18, 2019 in Blog, Meeting/Event Planning, Training and HR

We all know there is a vast difference between being productive and being “busy.” It is critical to reduce or eliminate “busy work,” particularly for your well-paid professional sales staff.  Left unaddressed, busy work can quickly erode sales and company profits by reducing time for the more important, truly productive work. So, are your sales reps productive with their time? Or, are they just “busy”? What steps can you take to reduce their admin work? How can you maximize their productivity by increasing the time spent selling? According to the process optimizing company, Nintex, 67% of...

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Lose the weight – of DEAD data! by Jae-ann Rock

Posted on Feb 5, 2019 in Blog, Meeting/Event Planning, Training and HR

Some people make new year’s resolutions. Few people keep them. According to U.S. News, 80% of new year’s resolutions fail by mid-February! I’m not surprised… It’s hard to create new habits that actually “stick.” For most organizations, the same holds true for cleaning up their data: There are great intentions to clean up the data and keep it clean. But in reality, it’s a difficult, ONGOING process. (As in never-ending, continuous, incessant, unrelenting…you get the idea!) But, if you market and sell to Corporate Training and HR, you’re in luck! We can help you revolutionize the process...

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Three Steps to Make 2019 a Blockbuster Year by Pat Ryan

Posted on Jan 7, 2019 in Blog, Meeting/Event Planning, Training and HR

Happy New Year! As you develop your 2019 sales plans and goals, it’s important to determine what worked well and what didn’t over the last 12 months: What plans and processes helped move your company toward its goals? What needs to be tweaked, modified, or improved upon? What should be SCRAPPED altogether?? And, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. Question #1: Have you set clear, specific metrics? “If you don’t know where you are going, you will probably end up...

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How Much Did Bad List Data Cost You in 2018? by Jae-ann Rock

Posted on Dec 12, 2018 in Blog, Meeting/Event Planning, Training and HR

Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers.  While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success selling to these markets. Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business. Using “inexpensive” lists with inaccurate information will negatively...

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6 Rules to Maximize Sales & Marketing Productivity by Pat Ryan

Posted on Nov 27, 2018 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

Years ago, I attended GE’s Management Training Program, where I first learned about Jack Welch’s highly impactful  business principles. As former Chairman of GE, Jack Welch was a legendary leader, largely known for: Demonstrating effective leadership tactics Achieving record corporate growth and profits (Under his leadership, GE’s value rose by more than 4,000% as a result of Mr. Welch’s strong personal philosophies!) It is those same guiding principles that have had a lasting impact upon my life and my career. (Unfortunately, the impact on GE was not so lasting after Welch’s departure...

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