Top 10 Email Marketing Do’s and Don’ts (Part 2 of 2) by Jae-ann Rock
In our last blog article, we shared the top 10 email marketing “Do’s.” But, it’s also critical to remember that email marketing DONE WRONG can wreak havoc on your business. As a matter of fact, it’s better to do NO email marketing than to do it WRONG. Here’s why… A botched e-marketing campaign can result in: SPAM filters stop your email from “getting in” Low percentage of “opens” Low percentage of “click-throughs” Prospects that DO read your email DON’T call you Creating ill-will with prospects Trouble with the...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock
When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...
Read MoreThe High Cost of Inexpensive Lists (5 Questions) Part 2 by Jae-ann Rock
In our last article, we discussed the common ways people look for leads when marketing and selling to Corporate Training and HR. From attending trade shows of performing LinkedIn searches to purchasing marketing lists from time-to-time, there are a number of ways to source leads. However, NOT all leads are created equal. If you purchase an INEXPENSIVE list of contacts, you may actually be using THE most expensive way to source Corporate Training and HR decision-maker contacts! FACT: A list is usually LOW COST because it is LOW QUALITY. Spending money on a low-cost list will COST YOU much...
Read MoreHow to Become a Peak Performer on the Telephone – Part 1 of 3 by Pat Ryan & Jae-ann Rock
Improving your abilities on the phone is critical to achieving optimal business performance. The reality is that there are some simple techniques you can use to boost your phone performance immediately! We have prepared a 3-part series dedicated to this topic, designed to help YOU become a peak performer! Here’s an overview of the series: Part 1: The top three things to do BEFORE EVERY CALL to improve the outcome of every call! Part 2: The six key steps to SET THE PROPER TONE during every call to achieve your sales goals! Part 3: The top things you must do AFTER EVERY CALL to increase your...
Read MoreThe Peak Performance Marketing Strategy You’ve Never Tried by Pat Ryan
After more than a decade of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. We have found a marketing system that dramatically improves the quantity (and quality) of prospects entering our sales pipeline – and for less money. Yes, better results and less money to achieve top line revenue growth. Better yet, this is not a complicated system. It’s simple and easy for you to duplicate. You need prospects that want and are ready to buy your solution. The...
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