Posts Tagged "marketing results"

5 Reasons to Join a Mastermind Group by Jae-ann Rock

Posted on Apr 22, 2014 in Archive

You may have heard of the Mastermind group concept and thought, “I don’t think that’s for me”  or, “I don’t have time for that.” But, what IS a Mastermind group and what can it offer YOU? Whether you are marketing and selling to Corporate Training and HR, or looking for ways to improve your overall business results, joining a Mastermind group can drive you to higher levels of success. It’s been proven time and again.   What is a Mastermind Group? The Mastermind concept was published by Napoleon Hill in the 1930’s, as a result of his research studying the most successful people of the day....

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Confessions of a Former Marketing Director by Aleshia Humphries

Posted on Nov 19, 2013 in Archive

As a former Director of Marketing for a large training company, I have a confession to  make.  Though it pains me to say it, I now know that we could’ve gotten our leads for a lot less money than we ended up spending on them. Live and learn. But, in today’s highly competitive and cost-reducing environment, it hurts to know that you may not have gotten the best value out of your marketing dollars. Everyone marketing to corporate training (or HR) has one goal in common: To get your marketing message in front of decision makers. Are Trade Shows Effective? Like many people, I felt...

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5 Tips to Rev Up Results when Marketing to Corporate Training & HR! by Jae-ann Rock

Posted on Aug 20, 2013 in Archive

August is nearly over and we all know that September means “back to school” and “back to business”!  The push is on.  So, how do you make the most of the next several months to develop and close business before the end of the year?  We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR!  Prepare to rev up your sales and marketing results! 1.)    Reward the Sales Behavior you Want:  It may be time to develop sales kickers to ramp up end of year sales activity.  Just be certain you are rewarding the right behavior, aligned with your...

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