Posts Tagged "marketing list"

The One Thing You KNOW You Need to Do – But Still Haven’t Done by Pat Ryan

Posted on Jul 16, 2014 in Archive

After more than a decade of working with e-learning, corporate training, and HR vendors, we havedeveloped a wealth of knowledge  about marketing to corporate training & HR. Specializing in this narrow niche has given us the rare opportunity of taking a glimpse into the many different challenges experienced by a wide variety of companies marketing to this industry. Some problems end up being unique to one company, and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again. ALL companies...

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How to Create a Comprehensive Prospect Profile (Part 1 of 2) by Pat Ryan

Posted on Feb 26, 2013 in Archive, Training and HR

Some lead generation organizations simply don’t understand the vital role that DETAILS play in helping a sales person determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker? Previous negative experiences with traditional telemarketing companies actually led to the founding of Mentor Tech Group.  We saw a need to COUNTER the shortfalls of these companies to: Focus on one area...

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The One Thing You KNOW You Need to Do – But Still Haven’t Done By Pat Ryan

Posted on Nov 6, 2012 in Archive

After over a decade of working with e-learning, training, and HR vendors, we have developed a wealth of knowledge about marketing to corporate training & HR. Specializing in a narrow niche has given us the rare opportunity of taking a glimpse at the many different challenges experienced by a wide variety of companies. Some problems end up being unique to one company, and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again. All companies have challenges – and all companies...

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