Posts Tagged "marketing database"

Using LinkedIn and Other Social Sites to Find Decision-Makers – Part I by Aleshia Humphries & Pat Ryan

Posted on Jan 5, 2016 in Blog, Meeting/Event Planning, Training and HR

We know that selling and marketing to Corporate Training and HR is no easy job, and keeping your sales pipeline flowing is essential.  In an ongoing effort to locate potential sales opportunities, sales people can get creative, engaging in social networking in hopes of finding leads and generating sales. What could be better than connecting to hundreds, if not thousands, of business professionals for FREE? Management should be happy with these efforts, right?  Well — it depends… Many salespeople are looking to various B2B networking websites to find business contacts, interact with...

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Three Steps to Make 2016 a Blockbuster Year – by Pat Ryan

Posted on Dec 15, 2015 in Blog, Meeting/Event Planning, Training and HR

Can you believe it’s the end of another year? Before planning for 2016, it’s always helpful to review the prior year’s work – determining what worked well and what didn’t: What plans and processes helped move your company toward its goals? What needs to be tweaked? What should be SCRAPPED altogether?? Answers to these questions will begin to inform your plans for 2016. But, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. STEP 1: Have you set clear, specific metrics? “If you don’t...

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Confessions of a Former Marketing Director by Aleshia Humphries

Posted on Nov 19, 2013 in Archive

As a former Director of Marketing for a large training company, I have a confession to  make.  Though it pains me to say it, I now know that we could’ve gotten our leads for a lot less money than we ended up spending on them. Live and learn. But, in today’s highly competitive and cost-reducing environment, it hurts to know that you may not have gotten the best value out of your marketing dollars. Everyone marketing to corporate training (or HR) has one goal in common: To get your marketing message in front of decision makers. Are Trade Shows Effective? Like many people, I felt...

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