Things to Consider before your Next Trade Show Event by Jae-ann Rock
Before you get lost in the maze of trade show planning, it’s important to always keep several factors in mind to make the most of your marketing dollars invested in each and every trade show. There are many factors to consider before signing up to exhibit at that next conference, such as: Does your team have the capacity to make follow-up sales calls in a timely fashion? Does your customer service center have the staff to take care of all the new customers? Do you have enough personnel to handle any newly created work? Can you continue to deliver top-notch quality service to current...
Read MoreFive Ways to Nurture your “Not Now” Prospects by Jae-ann Rock
You’ve worked hard to develop a pipeline of qualified leads…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now” without becoming a pest? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. As a matter of fact, data has shown it takes an average of seven impressions before a prospect will remember your company. But, it’s not just the number of touches that matters…it is also the quality of those touches. What does this mean for those in...
Read MoreThe Secret to Highly Effective Prospecting by Pat Ryan
It’s not news to say that everyone wants better results from their prospecting efforts. But, HOW do we make it happen? How will you meet your corporate sales goals this year? Are you talking to enough targeted prospects on a weekly or monthly basis? How can you increase results from your team’s prospecting efforts? Your sales reps are already working hard – making calls, writing proposals, and sending follow up emails to move leads through the sales pipeline. But…do they have sufficient time for prospecting? In “The 7 Habits of Highly Effective People,” Steven R. Covey presents...
Read MoreThe One Thing You Know You Need to Do…But Still Haven’t Done by Pat Ryan
After more than 17 years working with companies selling and marketing to the e-learning, corporate training, and HR industries, we have developed a wealth of knowledge about marketing and selling to these markets. Specializing in this narrow niche has given us the rare opportunity to see into the many challenges experienced by a wide variety of companies marketing to this industry. Some problems end up being unique to one company, and do not plague other companies. Then there are those challenges shared by many different companies, large and small – and we see them over and over again....
Read MoreHow to Rev Up Results when Marketing to Corporate Training & HR by Jae-ann Rock
Now that we’re two full weeks into September, your focus has likely shifted “back to business,” and a looming question remains: HOW will you make the MOST of the next few months to reach your 2016 sales goals? The push is on…with only 3 months left! So, how do you make the most of the next several months to develop and close business before the end of the year? How can you increase sales pipeline activity now, resulting in more closed business before 2016 is out? We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! Prepare to rev...
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