5 Hot Tips to Rev up Your Fall Marketing & Sales Results! by Jae-ann Rock
We all know that September means “back to school” and “back to business”! The push is on. The end of the year is now in sight and the push is on… So, how do you make the most of the next several months to develop and close business before the end of the year? We have some tricks to help you achieve the results you need when marketing to Corporate Training & HR! The five tips below are designed to help you rev up your sales and marketing results! 1.) Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end of year sales activity. Just be certain...
Read MoreTips to Get Control Over Your Lead Gen Results by Jae-ann Rock
Admittedly, I am somewhat of a control freak. This is one of the reasons I am successful in business. But, if you ask my family they may tell you I like to control every aspect of my life. Truth-be-told, I don’t even like to use “cruise control” in my car because it makes me feel, well…out of control! However, I do travel by plane without any issue, and often take an Uber or taxi, all of which requires me to relinquish control. I’m usually fine with handing over control in these instances. (Except for that one CRAZY taxi ride in LA traffic – I’m sure I left fingernail marks in...
Read More7 Tips to Trade Show Success by Aleshia Humphries
Exhibiting at trade shows can be an incredibly effective promotional tool, or it can be a complete waste of time and money. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall trade show ROI. Of course, in a world of websites, emails, and voicemails, trade shows offer a unique opportunity to build relationships with face-to-face contact. Despite the advantages of this in-person connection,...
Read MoreThe One Marketing Initiative that Delivers Higher ROI than Any Other by Jae-ann Rock
You may have heard of Account Based Marketing (ABM), but you’re not exactly sure what it is or if it’s right for your business. If you’re not yet using ABM, it is certainly worth investigating… Consider this: 92% of companies recognize the value of ABM and see the strategy as a “must have” for B2B marketing (From the 2015 State of Account Based Marketing, SiriusDecisions.) According to the 2014 ITSMA Account Based Marketing Survey, Account Based Marketing delivers higher ROI than any other marketing initiative. So, what is Account Based Marketing? Account Based Marketing is a targeted...
Read MoreThe High Cost of Inexpensive Lists by Jae-ann Rock (Part 1 of 2)
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find new leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But, if you are purchasing an INEXPENSIVE list of contacts, you may be inadvertently using THE most expensive way to source Corporate Training and HR decision-maker contacts! Although buying an inexpensive list may appear to be a smart option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that...
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