Top 10 Tips when Marketing to Corporate Training & HR by Jae-ann Rock
In today’s complex world of B2B marketing, social media, ad words and analytics, it’s easy to get caught up in the details of marketing and forget the BASICS. I’m sure you have your hands full every week: keeping up with social media trends, measuring response rates, testing and tweaking new marketing campaigns, tracking Google analytics, identifying new markets, honing your message, and meeting your sales team’s constant requests for MORE quality leads! But — are you SURE you have the BASICS covered? If you fail to keep several marketing basics in mind…success may elude you. Let’s review...
Read MoreFive Quick Tips to Improve Sales by Jae-ann Rock
Looking for ways to be more efficient and effective in your sales efforts? From eliminating time wasters, to accelerating the sales cycle, these tips will put you on the path to improved sales success for the rest of 2016! When reading these tips, write down two or three on a sticky note, and make them visible during your work day. Begin incorporating them into your daily work habits right away. You will soon reap the sales rewards that come from working smarter – not harder. Ready…? 1.) Focus on ONE Thing at a Time. It has been proven that multitasking does not work well. In fact,...
Read MoreTop Email Marketing Mistakes By Pat Ryan & Jae-ann Rock
Like most companies today, you may be leveraging email marketing to reach out to prospects. But, are you getting the best possible results? Ask yourself these questions: Do SPAM filters often stop your emails from “getting in”? Do your campaigns result in a low % of “opens” and “click-throughs”? Are you experiencing an increased rate of unsubscribes? Do you see diminishing returns from your email campaigns? If you’re not getting optimal results from your email campaigns, there is a high likelihood you’re making at least one of the common email...
Read MoreHow to Avoid the Costly Bad Data Trap by Jae-ann Rock
Here’s a question for you: What’s the real cost of using poor data sources in your business? Everyone marketing and selling to corporate training and HR is looking for a silver bullet to reach qualified decision makers. While there is no one right way to market to this sector, one thing is clear – you must avoid the “bad data trap” if you are to achieve success selling to these markets. Exhausting your time trying to manage poor data while marketing your products and services can cause immense setbacks to your business. Using “inexpensive” lists with inaccurate information will negatively...
Read MoreFive Lead Nurturing Techniques to Net More Sales by Jae-ann Rock
Let’s face it…your lead generation efforts may be going well, but not every qualified lead is ready to buy when you contact them. Did you know that 80% of sales are made on or after the 5th- 12th contact? It’s true. According to the National Sales Executive Association: 2% of sales are made on the 1st contact 3% of sales are made on the 2nd contact 5% of sales are made on the 3rd contact 10% of sales are made on the 4th contact 80% of sales are made on or after the 5th-12th contact So, if 80% of sales are made on or after the 5th- 12th contact, how can you remain front-and-center without...
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