Gearing Up for Fall: 10 Email Marketing Don’ts (Part 2 of 2)
In our last article, we reviewed the top 10 email marketing “do’s” to get the most out of your campaigns. While email marketing offers tremendous potential for business growth, it’s also a double-edged sword. Missteps can lead to low engagement, lost credibility, and even damage to your sender reputation. To help you avoid costly errors as you ramp up your fall marketing efforts, here are 10 critical “don’ts” to keep your campaigns on track and effective. 1. Don’t Source Your List from Just Any Provider While both organic growth and purchased lists have their place, be extremely selective...
Read MoreGearing Up for Fall: 10 Email Marketing Do’s (Part 1 of 2)
As summer winds down and we gear up for a busy fall season, now is the perfect time to sharpen your email marketing strategy. Email remains one of the most effective digital marketing tools available — and when executed correctly, it can drive real results for your business. Whether you’re preparing for fall campaigns, launching new initiatives, or re-engaging with leads after the summer lull, effective email marketing can help you: Generate quality leads Boost sales Deepen customer relationships Increase website traffic Stay top-of-mind with your audience In this first part of two articles...
Read MoreEmail Marketing Optimization: 5 Powerful Ways to Maximize Results
Even today, email marketing remains a cornerstone of digital strategy. “As of 2025, 44% of marketers consider email marketing their most effective channel for driving ROI — outperforming social media, paid search, and SEO (HubSpot, 2025).” But effective email marketing is more than just sending messages—it’s about nurturing leads, building relationships, and ultimately driving revenue. To truly harness the full potential of your email marketing efforts, your campaigns must be optimized for maximum impact. Here’s how: 1) Optimize for Mobile Mobile usage dominates the digital...
Read More3 Reasons Smart Marketers Don’t Take Summers Off by Aleshia Humphries
Summer Slowdown? Not So Fast – Why You Should Ramp Up Marketing Efforts Now It has long been assumed that summer is a slow season for business. Kids are out of school, employees take time off, and decision-makers are (supposedly) unreachable on vacation. Many companies wind down their marketing efforts during July and August. But is that really the smartest move? The short answer: Absolutely not. Remote work is the new normal and companies are under more pressure than ever to stay competitive. That means taking your foot off the gas during the summer months could cost you — both in momentum...
Read MoreWhy Your Emails Aren’t Getting Noticed — and How to Fix It
Is your email marketing falling flat? Many L&D marketers have this problem — but the good news is, it’s fixable. With the right approach and tools, you can connect with the right people and drive real results. And yes, email still works — really well — when done right. Just look at the stats: 64% of B2B marketers say email is the most impactful channel in their multichannel strategy (Backlinko, 2024) 73% rely on email newsletters as part of their content marketing (Content Marketing Institute, 2024) 65% of B2B buyers say emails help guide them through the buying process (Demand Nurture,...
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