Posts Tagged "HR leads"

How to Build a Comprehensive Training or HR Prospect Profile (Part 1) by Pat Ryan

Posted on Sep 27, 2022 in Blog, Principles of Success, Training and HR

We know you’re working hard marketing to the world of corporate training & HR – but, how can you improve the sales results of those efforts? First, it’s important to note that some lead generation organizations simply don’t understand the vital role DETAILS play in helping a salesperson determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker? Previous experiences with poor...

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5 Ways to Boost Sales Results by the End of 2022 by Jae-ann Rock

Posted on Aug 15, 2022 in Blog, Principles of Success, Training and HR

We all know that August/September means “back to school” and “back to business”!  The push is on. The end of the year is now in sight. So, how do you make the most of the next several months to develop and close business before the close of 2022? The 5 tips below can help you achieve the sales results you need when marketing to Corporate Training & HR! 1.)    Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end-of-year sales activity.  Just be certain you are rewarding the right behavior, aligned with your corporate mission and goals.  Identify...

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Top Ways to Nurture Your “Not Now” Leads

Posted on Aug 1, 2022 in Blog, Meeting/Event Planning, Training and HR

You’ve worked hard to turn a number of leads into a pipeline of qualified prospects…BUT, not every prospect is ready to buy when you contact them. So – how do you stay in front of prospects when they’ve said, “not now”? Prospects need time to develop trust in you, your company, and your services before they will consider buying from you. As a matter of fact, data has shown it takes an average of seven impressions before a prospect will remember your company. But, it’s not just the number of touches that matters…it is also the quality of those touches. What does this mean for those in...

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5 Questions to Ask Before Purchasing a Marketing List by Jae-ann Rock

Posted on Jun 25, 2022 in Blog, Meeting/Event Planning, Training and HR

When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why?  Well, that “inexpensive” list you purchased probably...

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5 Tips to Increase Sales Call Performance by Pat Ryan

Posted on May 2, 2022 in Meeting/Event Planning, Principles of Success, Uncategorized

During the Call—Be Your Best We know there is a huge amount of work that often goes into securing an opportunity to present to a prospect. There are key steps you should take DURING every sales call that will help SET THE PROPER TONE for you to become a peak sales performer. So, what are the top 6 things you should always do during every sales call to greatly improve results?  Read below, then determine which tips you use regularly and which areas might need a little work… 1. Personality, Voice Tone, and Projection First rule: Be friendly and sincere. Nothing can take the place of someone...

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