Posts Tagged "HR leads"

Three Tips to Instantly Improve Your Email Campaign Results by Jae-ann Rock

Posted on Jul 8, 2024 in Blog, Principles of Success, Training and HR

Even today, email marketing remains a cornerstone of digital marketing, with 33% of marketers considering email their most valuable marketing channel (HubSpot, 2023). It’s not just about sending messages – it’s about nurturing leads, building relationships, and ultimately driving revenue. However, to harness the full potential of email marketing, you need to optimize your campaigns for maximum impact. Here’s how: 1.) Optimize for Mobile It’s no secret that mobile usage dominates the digital landscape. A significant 41.6% of emails are opened on mobile devices...

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Remote Work Revolution: A GOLD RUSH for HR & L&D Providers

Posted on Jun 22, 2024 in Blog, Training and HR

The COVID-19 pandemic accelerated a seismic shift in how and where we work. Remote and hybrid models have become the norm, not the exception, and this transformation has profound implications for organizations and the vendors who serve them. For sales and marketing leaders in the corporate training, HR, and L&D sectors, understanding and adapting to this new landscape is critical for success. The New Normal: A Distributed Workforce The traditional 9-to-5, in-office workday is no longer the standard. Employees are increasingly demanding flexibility, seeking a better work-life balance, and...

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The Top 10 DON’Ts of Email Marketing: Avoid Costly Mistakes

Posted on Jun 6, 2024 in Blog, Principles of Success, Training and HR

In our last article, we reviewed the top 10 email marketing “do’s” to get the most out of your email marketing efforts. Email marketing offers tremendous potential for business growth, but it’s a double-edged sword. While it can drive engagement and sales, missteps can undermine your efforts and harm your brand’s reputation. So – to ensure your emails resonate with your audience and drive results, here are the critical “don’ts” to avoid at all costs: Don’t Source Your List from Just Any List Source: While both organic growth and purchased lists have...

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Trade Show Success: 3 Secrets to Skyrocket Your ROI

Posted on May 7, 2024 in Blog, Principles of Success, Training and HR

Understanding the Corporate Training & HR Landscape We work closely with corporate training and HR professionals, providing us with a deep understanding of their unique challenges and priorities. One persistent issue is maximizing return on investment (ROI) when participating in trade shows. While major overhauls might seem tempting, often it’s mastering the fundamentals that leads to the most significant results. Let’s delve into three proven strategies to elevate your trade show success: 1. Pre-Show Outreach: The Proactive Advantage Shift from a passive mindset to a...

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3 Reasons Your Emails Aren’t Getting Noticed

Posted on Apr 10, 2024 in Blog, Principles of Success, Training and HR

How can you boost your email marketing results to reach the right people? We have some tips for you… Is your email marketing falling flat? If so, it might be time to refine your target audience. After all, email marketing done right still works as is proven by the following stats: 64% of B2B marketers consider email the most impactful channel in their multichannel strategy (Backlinko, 2024). 73% of B2B email marketers use email newsletters as part of their content marketing strategy (Content Marketing Institute, 2024) 65% of B2B buyers say emails nurture them through the buying journey...

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