Using Social Media to Locate Decision Makers (Part 2 of 2) by Aleshia Humphries & Pat Ryan
In our last article, we explored the pitfalls of using social media to locate decision makers – the people YOU want to sell to. Using B2B social networking sites to locate decision makers is time-consuming and too limited in scope to get the real results you need. But, there is a better way! We left you with the following questions in our last post: What do “best-practice” salespeople do? What do optimally-effective salespeople do? So… what DO great salespeople do? What are some of their best practices we can follow to determine if and how to use social networking as a lead generation...
Read MoreUsing Social Networking to Find Decision Makers (Part 1 of 2) by Aleshia Humphries & Pat Ryan
We know that selling and marketing to Corporate Training and HR is no easy job, and keeping your sales pipeline flowing is essential. In an ongoing effort to locate potential sales opportunities, salespeople can get creative, engaging in social networking in hopes of finding leads and generating sales. What could be better than connecting to hundreds, if not thousands, of business professionals for FREE? Management should be happy with these efforts, right? Well — it depends… Many salespeople are looking to various B2B networking websites to find business contacts, interact with customers,...
Read More5 Business Secrets We Can Learn from Disney Today by Jae-ann Rock
The Walt Disney Company is inarguably one of the most successful corporate brands in the world. Like it or loathe it, there are certainly valuable lessons we can learn from Disney’s success over the years. Originally known for its animated films and theme parks, The Walt Disney Company has developed into a “Diversified international family entertainment and media enterprise.” Today…Disney is considered one of the most valuable brands on the planet. So, what practical strategies can we learn from Disney’s success to positively impact our own sales and marketing efforts? First, know...
Read MoreThree Steps to Make 2017 a Blockbuster Year by Pat Ryan
Can you believe it’s the end of another year? Before planning for 2017, it’s always helpful to review the prior year’s efforts – determining what worked well and what didn’t: What plans and processes helped move your company toward its goals? What needs to be tweaked? What should be SCRAPPED altogether?? Answers to these questions will begin to inform your plans for 2017. But, if you are marketing to corporate training and HR, you must also answer the following three questions which will be CRITICAL to your company’s success next year. STEP 1: Have you set clear, specific metrics? “If you...
Read MoreSix Takeaways from Disney’s Model of Success by Jae-ann Rock
The Walt Disney Company is inarguably one of the most successful corporate brands in the world. Like it or loathe it, there are certainly valuable lessons we can learn from Disney’s success over the years. Originally known for its animated films and theme parks, The Walt Disney Company has developed into a “Diversified international family entertainment and media enterprise.” Today, with more than $46B in revenue, 175,000 employees worldwide, and five mammoth business segments, Disney is considered one of the most valuable brands on the planet. So, what practical strategies can we learn from...
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