Posts Tagged "Director HR"

Unlocking Effective Marketing to Corporate Training & HR by Jae-ann Rock

Posted on Nov 7, 2023 in Blog, Training and HR

While there are many ways that companies attempt to market and sell to Corporate Training and HR decision-makers, not all are successful. Many fail miserably. But there’s no need for that! Are you looking for ideas to generate better results when marketing to Corporate Training and HR? We have some proven answers for you… As a matter of fact, Mentor Tech Group has removed ALL the guesswork for you. With more than two decades of specialization in this industry, we’ve gained profound insights into what works. Partnering with Mentor Tech Group grants you access to our...

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Ask These 5 Questions Before Buying a Lead List by Jae-ann Rock

Posted on Sep 11, 2023 in Blog, Principles of Success, Training and HR

When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why?  Well, that “inexpensive” list you purchased probably...

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What to Know About L&D Buyers Today by Jae-ann Rock

Posted on Aug 22, 2023 in Blog, Principles of Success, Training and HR

We all know that L&D leaders are looking for solutions to meet the changing needs of their organizations and learning and development initiatives. But, when marketing and selling to this sector, it’s important to know: Who is the L&D buyer?  How do they make buying decisions? Where can you find an accurate list of these decision-makers? Let’s explore these topics… 1.) Who is the average L&D buyer? Age: The average L&D buyer is 40-50 years old. Gender: The majority of L&D buyers are women. Education: The average L&D buyer has a master’s degree. Job title: The...

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5 Lead Gen Strategies for Peak Performance by Pat Ryan

Posted on Aug 9, 2023 in Blog, Training and HR

After more than TWO DECADES of specializing in marketing to the world of corporate training and human resources, we have formed some definite opinions about how to most effectively prospect to this group. You need prospects that want and are ready to buy your solution. But not all prospects are ready to buy today.  Some will be ready to buy in three months, four months, six months, nine months, a year, etc… So – here’s the key: you must be in front of them at the right moment when they need the benefits of your solution. Repetitive Exposure To be at the forefront of your prospect’s mind WHEN...

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5 Ways to Grow Sales Using Value-Added Content

Posted on Jun 19, 2023 in Blog, Training and HR

Content marketing is all the rage these days… But, you may be overwhelmed at the thought of producing value-added content on a regular basis. Like other companies marketing to Corporate Training & HR, you probably want to know: How do we create engaging, value-added content? How do we develop our brand as a thought leader in our industry? How do we send content regularly while minimizing our email opt-outs? The key to an effective email marketing strategy is to be sure you have a marketing and communication strategy that delivers value-added content to the right audience on...

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