5 Effective Ways to Nurture Prospects When They Say “Not Now” by Jae-ann Rock
You’ve meticulously cultivated leads into a promising pipeline, but not everyone’s ready to buy just yet. So, how do you stay top of mind and relevant when prospects say “not now”? Building Trust Takes Time (and Multiple Touches) Today’s prospects need multiple interactions before committing. Studies show it takes an average of 10 impressions for brand recall. But quantity isn’t the only factor; quality interactions are key. Here’s how marketers and salespeople can build trust, staying top of mind until the prospect is READY TO BUY: 1. Regular,...
Read MoreFrom Clicks to Customers – 23% More Leads in Jan/Feb!
January isn’t just about resolutions. It’s prime time for webinars, with January and February seeing a 23% boost in attendance as recently reported by Training Magazine*. And Hubspot reports that overall audience engagement (e.g., Q&A, polls) tends to be higher in the first quarter of the year… Are you leveraging the power of webinars? If so, it’s also critical to be SURE you’re attracting the right audience. Relying on your existing contact list to market your webinars is like fishing in a depleted pond. New, high-quality sales leads are PARAMOUNT to your success. Mentor...
Read MoreTips to Achieve Improved Marketing ROI in 2024 by Jae-ann Rock
As you plan your 2024 marketing strategy and budget, it’s crucial to assess the expected return on investment (ROI) for each tactic before committing any funds. Start by evaluating whether your team is wasting time on outdated prospecting methods, like obsolete trade show lists or generic marketing lists lacking a focus on Learning and Development decision-makers. These outdated lists often lack ACTUAL decision-makers, leading to real issues for your sales team such as: Jumping between contacts to find the right decision-maker. Delays due to a lack of direct contact numbers. Navigating...
Read MoreUnlocking Effective Marketing to Corporate Training & HR by Jae-ann Rock
While there are many ways that companies attempt to market and sell to Corporate Training and HR decision-makers, not all are successful. Many fail miserably. But there’s no need for that! Are you looking for ideas to generate better results when marketing to Corporate Training and HR? We have some proven answers for you… As a matter of fact, Mentor Tech Group has removed ALL the guesswork for you. With more than two decades of specialization in this industry, we’ve gained profound insights into what works. Partnering with Mentor Tech Group grants you access to our...
Read MoreAsk These 5 Questions Before Buying a Lead List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find quality leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time-to-time. But – if you are purchasing an INEXPENSIVE list of contacts – you may be inadvertently using THE most expensive way to source quality leads. Although buying an inexpensive list may appear to be a good option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that “inexpensive” list you purchased probably...
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