Posts Tagged "Director HR"

How to Build a Comprehensive Prospect Profile (Part 1 of 2)

Posted on Mar 11, 2024 in Blog, Meeting/Event Planning, Training and HR

In today’s competitive landscape, gathering detailed information about potential customers remains essential for successful sales conversations. Building comprehensive prospect profiles allows you to understand their needs, challenges, and motivations so that you can tailor your approach and increase engagement and sales results! The Importance of Information Gathering Taking the time to gather information about potential customers provides several benefits: Identifies qualified leads: By understanding their specific needs and challenges, you can focus your efforts on leads with a...

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Urgent: Required Email Changes to Amplify Your Corporate Training Outreach

Posted on Feb 23, 2024 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

In the fast-evolving realm of corporate training, maintaining effective communication with your audience is paramount. Recent server adjustments by major providers, including Google, Yahoo, GoDaddy, and soon Microsoft, have introduced significant changes affecting email deliverability. For companies like yours offering corporate training solutions, the importance of these modifications cannot be overstated. To safeguard your communication channels and enhance your outreach in the corporate training space, it’s imperative to take immediate action. The implementation of DMARC and DKIM is...

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5 Effective Ways to Nurture Prospects When They Say “Not Now” by Jae-ann Rock

Posted on Feb 6, 2024 in Blog, Meeting/Event Planning, Principles of Success, Training and HR

You’ve meticulously cultivated leads into a promising pipeline, but not everyone’s ready to buy just yet. So, how do you stay top of mind and relevant when prospects say “not now”? Building Trust Takes Time (and Multiple Touches) Today’s prospects need multiple interactions before committing. Studies show it takes an average of 10 impressions for brand recall. But quantity isn’t the only factor; quality interactions are key. Here’s how marketers and salespeople can build trust, staying top of mind until the prospect is READY TO BUY: 1. Regular,...

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From Clicks to Customers – 23% More Leads in Jan/Feb!

Posted on Jan 9, 2024 in Blog, Principles of Success, Training and HR

January isn’t just about resolutions. It’s prime time for webinars, with January and February seeing a 23% boost in attendance as recently reported by Training Magazine*. And Hubspot reports that overall audience engagement (e.g., Q&A, polls) tends to be higher in the first quarter of the year…  Are you leveraging the power of webinars? If so, it’s also critical to be SURE you’re attracting the right audience. Relying on your existing contact list to market your webinars is like fishing in a depleted pond.  New, high-quality sales leads are PARAMOUNT to your success. Mentor...

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Tips to Achieve Improved Marketing ROI in 2024 by Jae-ann Rock

Posted on Dec 11, 2023 in Blog, Training and HR

As you plan your 2024 marketing strategy and budget, it’s crucial to assess the expected return on investment (ROI) for each tactic before committing any funds. Start by evaluating whether your team is wasting time on outdated prospecting methods, like obsolete trade show lists or generic marketing lists lacking a focus on Learning and Development decision-makers. These outdated lists often lack ACTUAL decision-makers, leading to real issues for your sales team such as: Jumping between contacts to find the right decision-maker. Delays due to a lack of direct contact numbers. Navigating...

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