5 Steps to a Sales Pipeline That Converts
Building a healthy sales pipeline is critical if you want to attain your revenue goals 3, 6, or 9 months from now… So what steps should you take to build and sustain a HEALTHY sales pipeline all year long? 1. Fuel Your Engine with Leads Sales is a numbers game. Your pipeline’s health starts with a steady stream of leads. Only a portion of those leads will qualify, and even fewer will be ready to buy now. How many suspects are in your lead pool today? 100? 300? That’s not nearly enough to create a healthy pipeline. It is PARAMOUNT that you add ENOUGH targeted leads into the top of your...
Read MoreThree Tips to Instantly Improve Your Email Campaign Results by Jae-ann Rock
Even today, email marketing remains a cornerstone of digital marketing, with 33% of marketers considering email their most valuable marketing channel (HubSpot, 2023). It’s not just about sending messages – it’s about nurturing leads, building relationships, and ultimately driving revenue. However, to harness the full potential of email marketing, you need to optimize your campaigns for maximum impact. Here’s how: 1.) Optimize for Mobile It’s no secret that mobile usage dominates the digital landscape. A significant 41.6% of emails are opened on mobile devices...
Read MoreRemote Work Revolution: A GOLD RUSH for HR & L&D Providers
The COVID-19 pandemic accelerated a seismic shift in how and where we work. Remote and hybrid models have become the norm, not the exception, and this transformation has profound implications for organizations and the vendors who serve them. For sales and marketing leaders in the corporate training, HR, and L&D sectors, understanding and adapting to this new landscape is critical for success. The New Normal: A Distributed Workforce The traditional 9-to-5, in-office workday is no longer the standard. Employees are increasingly demanding flexibility, seeking a better work-life balance, and...
Read MoreHow to Build a Comprehensive Prospect Profile (Part 1 of 2)
In today’s competitive landscape, gathering detailed information about potential customers remains essential for successful sales conversations. Building comprehensive prospect profiles allows you to understand their needs, challenges, and motivations so that you can tailor your approach and increase engagement and sales results! The Importance of Information Gathering Taking the time to gather information about potential customers provides several benefits: Identifies qualified leads: By understanding their specific needs and challenges, you can focus your efforts on leads with a...
Read MoreUrgent: Required Email Changes to Amplify Your Corporate Training Outreach
In the fast-evolving realm of corporate training, maintaining effective communication with your audience is paramount. Recent server adjustments by major providers, including Google, Yahoo, GoDaddy, and soon Microsoft, have introduced significant changes affecting email deliverability. For companies like yours offering corporate training solutions, the importance of these modifications cannot be overstated. To safeguard your communication channels and enhance your outreach in the corporate training space, it’s imperative to take immediate action. The implementation of DMARC and DKIM is...
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