Reduce ’22 Taxable Income Before Year End by Pat Ryan
If you are looking for ways to reduce your 2022 taxable income, NOW may be the BEST time to invest in Mentor Tech Group’s market intelligence. Did you know that you can write off the entire cost of the MTG custom-built database as a 2022 expense? Not ready to take list delivery now? That’s okay – you can purchase now and defer your list delivery until February 28, 2023. It’s a win-win. Act now – time is of the essence. Remember, if you’re looking for access to more than 40,000 confirmed Training and HR decision-maker info, there is no better resource than Mentor Tech Group. CONTACT US today...
Read MoreTop 5: What Does & Doesn’t Work when Selling to L&D by Jae-ann Rock
What works today in marketing outreach to corporate Learning & Development decision makers – and what DOESN’T? We did some research about the current state of selling and marketing to the L&D sector and identified several trends about how buyers like to be contacted. It’s good to know what L&D buyers think about the outreach efforts of companies that contact them. Did you know that many L&D professionals receive 3-6 cold outreach marketing emails per day, but not many phone calls? So, what works when marketing/selling to L&D? Let’s review some of the findings… Top...
Read MoreThe High Cost of Buying an “Inexpensive” List by Jae-ann Rock
When marketing and selling to Corporate Training and HR, you are always looking for better ways to find new leads. You might attend trade shows, network via LinkedIn, and/or purchase marketing lists from time to time. But, if you are purchasing an INEXPENSIVE list of contacts, you may be inadvertently using THE most expensive way to source Corporate Training and HR decision-maker contacts! Although buying an inexpensive list may appear to be a smart option to secure lots of prospects for little investment, this is probably the worst way to go about sourcing leads. Why? Well, that...
Read MoreHow to Build a Comprehensive Training or HR Prospect Profile (Part 1) by Pat Ryan
We know you’re working hard marketing to the world of corporate training & HR – but, how can you improve the sales results of those efforts? First, it’s important to note that some lead generation organizations simply don’t understand the vital role DETAILS play in helping a salesperson determine when, how and IF to follow up with a potential prospect: Is there a project? Who is in charge of that project? What are the business drivers? What are the timelines? Is there a budget? What is it? What other companies are you talking to? Who is the decision maker? Previous experiences with poor...
Read More5 Ways to Boost Sales Results by the End of 2022 by Jae-ann Rock
We all know that August/September means “back to school” and “back to business”! The push is on. The end of the year is now in sight. So, how do you make the most of the next several months to develop and close business before the close of 2022? The 5 tips below can help you achieve the sales results you need when marketing to Corporate Training & HR! 1.) Reward the Sales Behavior you Want: It may be time to develop sales kickers to ramp up end-of-year sales activity. Just be certain you are rewarding the right behavior, aligned with your corporate mission and goals. Identify...
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