The Urgent Need for Updated Decision-Maker Lists in the US Corporate Training Market

Posted on Jan 14, 2025 in Blog, Principles of Success, Training and HR

In 2025 the US corporate training, talent management, and eLearning market is undergoing a rapid transformation, driven by technological advancements and evolving workforce needs. Companies selling into these industries have a great opportunity to grow their business and will need better access to accurate and updated lists of decision-makers to effectively target their solutions in 2025. Here’s why:

1. The Expanding Influence of Learning Leaders

  • VP of Learning & Development: This role is increasingly common, overseeing all aspects of learning and development, including strategy, budget, and technology implementation.
  • VP of Training: Focuses specifically on employee training initiatives, often with a strong emphasis on operational efficiency and performance improvement.
  • VP of eLearning: Leads the strategy and implementation of digital learning solutions, including LMSs, LXPs, and online learning content.
  • Director of Learning & Development: Similar responsibilities to the VP, but may operate within a specific business unit or function.

2. Shifting Demographics and Learning Styles

  • Millennial and Gen Z Workforce: “By 2025, Millennials and Gen Z will make up nearly 75% of the workforce.” (Source: Pew Research Center) This generation favors digital learning and personalized experiences, demanding flexible and accessible eLearning solutions that fit their busy schedules and preferred learning styles.
  • Remote and Hybrid Work: The rise of remote and hybrid work models further necessitates easily accessible eLearning solutions. (Source: Gallup)
  • Focus on Microlearning: Employees are demanding bite-sized learning modules that fit into their busy schedules. (Source: ATD)

3. Technological Disruption

  • AI-Powered Learning Platforms: “By 2026, 80% of enterprises will integrate AI-powered learning platforms to personalize learning experiences and automate tasks.” (Source: LMS Portals) AI is transforming the learning landscape, enabling personalized learning paths, automated assessments, and intelligent content recommendations.
  • Virtual and Augmented Reality (VR/AR): VR/AR technologies are gaining traction in corporate training, offering immersive and engaging learning experiences. (Source: ABI Research)
  • Learning Experience Platforms (LXPs): LXPs are becoming increasingly popular, providing a more personalized and engaging learning experience than traditional LMSs. (Source: Gartner)

Why Updated Lists Matter

  • Targeted Marketing: Reaching the right decision-makers with tailored messaging is crucial for sales success.
  • Improved ROI: Focusing on key influencers and budget holders maximizes the return on marketing investments.
  • Competitive Advantage: Staying ahead of the competition requires accurate insights into who is making purchasing decisions in this evolving market.

Mentor Tech Group provides the best resource for updated decision-maker lists and market intelligence, empowering vendors to:

  • Identify key stakeholders: Target VPs of Learning, Training Managers, HR leaders, and other decision-makers involved in learning and development initiatives.
  • Personalize outreach: Tailor sales and marketing messages to resonate with the specific needs and priorities of different decision-makers.
  • Build relationships: Connect with key influencers and establish valuable partnerships in the corporate training market.

The US corporate training market is dynamic and evolving. Having access to updated lists of decision-makers is essential for vendors to effectively navigate this landscape and achieve success in 2025.

Need better leads? MTG is the only company specializing in hand-building a market intelligence database of more than 36,000 corporate training & HR decision-makers at top companies!

Contact us today to request a database quote for your specific target parameters!

CALL: (651) 457-8600, Ext. 1.

Leave a Reply