Is Your Aging In-House Database Killing Your Business? by Jae-ann Rock
Aging data in your B2B marketing database is a serious issue that can slowly KILL your business. It can be costly to address, but even MORE costly to IGNORE. Data ages at an alarming rate. The truth is ALL data is fluid, constantly changing. Why? Because people change jobs, they move, retire, change industries, and (unfortunately) they die. People today are moving around much more than you might think. In the US, people change jobs an average of once every 4.2 years. (Bureau of Labor Statistics 2018) Millennials change jobs every 2.8 years! (Dept. of Labor 2018) The average tenure at Google...
Read MoreWhere Are All The Training Decision-Makers Hiding? by Jae-ann Rock
Like most professionals marketing and selling to Corporate Training and HR, you may have found it difficult to find the exact decision-makers you need to target. Why? Because most large list providers use AI (Artificial Intelligence) to comb the internet, building a massive database of contacts from other online sources. But – there is one problem with this approach – and it is a BIG ONE. Often, the real decision-makers you need are hiding behind obscure or non-descriptive titles. AI does NOT have the ability to drill into this information any further, and can only provide you...
Read MoreA, B, Cs to Qualifying your ATD Leads
The ATD Annual Conference is just a week away and we are super excited to help you achieve the best ROI possible. Below are a few helpful tips to quickly and easily Sort and Qualify your trade show leads to streamline your success. Make quick notes while on the show floor regarding any prospect conversations you’ve had. Periodically take a break to refresh. Stop by the Exhibitor Lounge* (sponsored by Mentor Tech Group) for complimentary coffee, tea and water. While on break, quickly categorize your show leads into hot, warm and cold categories. Designating each A, B, C will do by...
Read More7 Tips to ATD Trade Show Success {a Checklist} by Aleshia Humphries
Exhibiting at trade shows can be an incredibly effective promotional tool if done right. Whether you are wildly successful or a total flop depends a great deal on your advance preparation, and how you determine qualified and unqualified leads. By implementing certain steps, you can lower the cost of your sales process and improve your overall ATD trade show ROI. Of course, in a world of websites, emails, and voice mails, the ATD trade show offers a unique opportunity to build relationships with face-to-face contact. Of course, the number one goal of exhibiting at ATD is to increase the...
Read MoreTop 10 Email Marketing Do’s and Don’ts (Part 1 of 2) by Jae-ann Rock
When DONE CORRECTLY, email marketing can be a highly effective way to: Generate leads Boost sales Build brand loyalty Increase website traffic Nurture leads over time This week, in part one of a two-part series, let’s review the top 10 email marketing “Do’s” to help you achieve success in your email campaigns. 10 Tips to Maximize Email Marketing Success Follow all CAN-SPAM Laws. Within your email content, be sure to include: Your physical address Email address Phone number Ability for the recipient to easily unsubscribe from your email campaigns Develop an Email Marketing Strategy Determine...
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